Modern Marketing Concepts
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Questions and Answers

What is the primary goal of marketing activities?

  • To satisfy the desires of customers (correct)
  • To maximize profits
  • To reduce production costs
  • To increase market share

What is the core concept of marketing in the Islamic system?

  • Increasing market share through competition
  • Maximizing profits and reducing costs
  • Studying market needs and desires (correct)
  • Promoting products through advertising

According to the Islamic system, what is the marketing mix composed of?

  • Product, price, promotion, and distribution (correct)
  • Product, price, promotion, and production
  • Product, promotion, distribution, and sales
  • Price, promotion, distribution, and supply

What is the primary focus of marketing activities in the Islamic system?

<p>Understanding consumer needs and desires (D)</p> Signup and view all the answers

What is the ultimate goal of marketing activities in the Islamic system?

<p>To satisfy consumer needs and desires while making a profit (A)</p> Signup and view all the answers

What is the criteria for marketing activities in the Islamic system?

<p>Islamic law and principles (A)</p> Signup and view all the answers

What is the ultimate goal of marketing?

<p>To satisfy the desires of both parties (B)</p> Signup and view all the answers

What is involved in the marketing process?

<p>Planning, setting principles, pricing, advertising, and distributing (A)</p> Signup and view all the answers

Who are the two parties involved in the marketing process?

<p>The individual and the company (A)</p> Signup and view all the answers

What type of transactions are facilitated by marketing?

<p>Commercial transactions (A)</p> Signup and view all the answers

What is being marketed according to the definition?

<p>Ideas, goods, and services (C)</p> Signup and view all the answers

What type of services are mentioned?

<p>Aviation, hotels, and banking (D)</p> Signup and view all the answers

What is an example of an experience mentioned in the text?

<p>Going to a cinema (D)</p> Signup and view all the answers

Which of the following professionals are mentioned in the text?

<p>Writers and lawyers (B)</p> Signup and view all the answers

What is another term for 'الريا ة' mentioned in the text?

<p>Sports players (D)</p> Signup and view all the answers

What is the category that includes 'الرؤساء' mentioned in the text?

<p>Persons (A)</p> Signup and view all the answers

What is the main concept of marketing in the past?

<p>Group of activities that lead to the creation of spatial and temporal value (C)</p> Signup and view all the answers

What is the primary goal of marketing activities?

<p>To create a spatial and temporal benefit (C)</p> Signup and view all the answers

What is the main objective of marketing in the modern era?

<p>To understand the needs of the target audience (C)</p> Signup and view all the answers

What is the relationship between marketing and the organization?

<p>Marketing is a part of the organization's overall goal (A)</p> Signup and view all the answers

What is the primary focus of marketing activities?

<p>The customer's needs and wants (A)</p> Signup and view all the answers

What is the ultimate goal of marketing activities?

<p>To create a mutually beneficial exchange (A)</p> Signup and view all the answers

What is the main focus of marketing activities?

<p>The needs of the last consumer (B)</p> Signup and view all the answers

What is the approach of an organization in sales activity?

<p>Produce a commodity and then think about how to sell it (C)</p> Signup and view all the answers

What is the ultimate goal of sales activity?

<p>To achieve financial profit (D)</p> Signup and view all the answers

What do marketing activities prioritize?

<p>The needs of the last consumer (B)</p> Signup and view all the answers

What is the difference between marketing and sales activities?

<p>Marketing focuses on consumer needs, while sales focuses on product sales (C)</p> Signup and view all the answers

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