Modern Marketing Concepts
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Modern Marketing Concepts

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Questions and Answers

What is the primary goal of marketing activities?

  • To satisfy the desires of customers (correct)
  • To maximize profits
  • To reduce production costs
  • To increase market share

    • What is the core concept of marketing in the Islamic system?

  • Increasing market share through competition
  • Maximizing profits and reducing costs
  • Studying market needs and desires (correct)
  • Promoting products through advertising

    • According to the Islamic system, what is the marketing mix composed of?

  • Product, price, promotion, and distribution (correct)
  • Product, price, promotion, and production
  • Product, promotion, distribution, and sales
  • Price, promotion, distribution, and supply

    • What is the primary focus of marketing activities in the Islamic system?

    <p>Understanding consumer needs and desires</p> Signup and view all the answers

    What is the ultimate goal of marketing activities in the Islamic system?

    <p>To satisfy consumer needs and desires while making a profit</p> Signup and view all the answers

    What is the criteria for marketing activities in the Islamic system?

    <p>Islamic law and principles</p> Signup and view all the answers

    What is the ultimate goal of marketing?

    <p>To satisfy the desires of both parties</p> Signup and view all the answers

    What is involved in the marketing process?

    <p>Planning, setting principles, pricing, advertising, and distributing</p> Signup and view all the answers

    Who are the two parties involved in the marketing process?

    <p>The individual and the company</p> Signup and view all the answers

    What type of transactions are facilitated by marketing?

    <p>Commercial transactions</p> Signup and view all the answers

    What is being marketed according to the definition?

    <p>Ideas, goods, and services</p> Signup and view all the answers

    What type of services are mentioned?

    <p>Aviation, hotels, and banking</p> Signup and view all the answers

    What is an example of an experience mentioned in the text?

    <p>Going to a cinema</p> Signup and view all the answers

    Which of the following professionals are mentioned in the text?

    <p>Writers and lawyers</p> Signup and view all the answers

    What is another term for 'الريا ة' mentioned in the text?

    <p>Sports players</p> Signup and view all the answers

    What is the category that includes 'الرؤساء' mentioned in the text?

    <p>Persons</p> Signup and view all the answers

    What is the main concept of marketing in the past?

    <p>Group of activities that lead to the creation of spatial and temporal value</p> Signup and view all the answers

    What is the primary goal of marketing activities?

    <p>To create a spatial and temporal benefit</p> Signup and view all the answers

    What is the main objective of marketing in the modern era?

    <p>To understand the needs of the target audience</p> Signup and view all the answers

    What is the relationship between marketing and the organization?

    <p>Marketing is a part of the organization's overall goal</p> Signup and view all the answers

    What is the primary focus of marketing activities?

    <p>The customer's needs and wants</p> Signup and view all the answers

    What is the ultimate goal of marketing activities?

    <p>To create a mutually beneficial exchange</p> Signup and view all the answers

    What is the main focus of marketing activities?

    <p>The needs of the last consumer</p> Signup and view all the answers

    What is the approach of an organization in sales activity?

    <p>Produce a commodity and then think about how to sell it</p> Signup and view all the answers

    What is the ultimate goal of sales activity?

    <p>To achieve financial profit</p> Signup and view all the answers

    What do marketing activities prioritize?

    <p>The needs of the last consumer</p> Signup and view all the answers

    What is the difference between marketing and sales activities?

    <p>Marketing focuses on consumer needs, while sales focuses on product sales</p> Signup and view all the answers

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