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Marketing Concepts and Strategies Quiz

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Questions and Answers

What does the acronym TASI represent in the context of marketing?

Types of Approaches, Situations and Influences (correct)

Target Audience Segmentation Insights

Types of Advertising Strategies Implemented

Tactics for Analyzing Socioeconomic Indicators

Which of the following is NOT one of the factors influencing customer choice according to the PEGS model?

Geographical factors (correct)

Ethical factors

Government factors

Psychological factors

What does the acronym WIPD refer to in the context of consumer laws?

Warranties, Intellectual property, Price discrimination, Defective products

Warranties, Indemnity, Product defects, Deceptive advertising

Warranties, Information privacy, Price discrimination, Deceptive advertising

Warranties, Implied conditions, Price discrimination, Deceptive advertising (correct)

What is the first step in the marketing process according to the SMEIDI model?

Situational analysis Signup and view all the answers

Which of the following is NOT one of the pricing methods mentioned in the text?

Demand-based pricing Signup and view all the answers

What does the acronym SWOT stand for in the context of market research?

Strengths, Weaknesses, Opportunities, Threats Signup and view all the answers

Which of the following is NOT one of the promotion mix elements mentioned in the text?

Telemarketing Signup and view all the answers

What does the term 'sugging' refer to in the context of marketing?

Selling unrelated goods or services during a promotional offer Signup and view all the answers

Which of the following is NOT one of the distribution channel choices mentioned in the text?

Direct distribution Signup and view all the answers

What does the term 'skimming' refer to in the context of pricing strategies?

Setting a high initial price for a new product and gradually lowering it Signup and view all the answers