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Questions and Answers
What is the primary purpose of marketing activities?
What is the primary purpose of marketing activities?
Which of the following is NOT part of the marketing mix?
Which of the following is NOT part of the marketing mix?
What does market research primarily involve?
What does market research primarily involve?
Which activity is considered a part of marketing rather than a market?
Which activity is considered a part of marketing rather than a market?
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What is the aim of the marketing mix?
What is the aim of the marketing mix?
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Study Notes
Market vs. Marketing
- A market is a space where buyers and sellers exchange goods, which can be physical (e.g., a produce market) or virtual (e.g., online).
- Marketing is a set of activities that support trade and exchange, including identifying consumer needs (e.g., market research) and satisfying those needs (e.g., packaging or distribution).
Institute of Marketing Definition
- Marketing is a management process to identify, anticipate, and satisfy customer needs profitably.
Marketing Activities
- Market research: Gathering information about potential customers.
- Packaging: Designing suitable packaging for product use and marketing.
- Branding: Differentiating a product from others, building brand loyalty.
- Pricing: Setting a price to encourage sales.
- Advertising: Using various media to promote goods/services.
- Sales promotion: Short-term incentives to encourage immediate purchases.
- Distribution: Making products accessible to consumers (e.g., wholesale, retail, online).
Marketing Mix (4 Ps)
- The marketing mix (4Ps) encompasses product, promotion, pricing, and place strategies used to create perceived value for consumers or target markets.
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Description
Explore the fundamental differences between market and marketing through this quiz. Understand key marketing activities that facilitate trade, from market research to branding and distribution. Ideal for students and professionals looking to deepen their marketing knowledge.
