Marketing Concepts and Principles
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Questions and Answers

What is the primary focus of the Production Concept in marketing?

  • Customer preferences
  • Corporate citizenship
  • Aggressive selling
  • Product quality (correct)
  • Which concept emphasizes aggressive selling and promotional efforts?

  • Marketing Concept
  • Societal Marketing Concept
  • Selling Concept (correct)
  • Relationship Marketing Concept
  • What does the American Marketing Association define marketing as?

  • Exchanging of values
  • Production of offerings
  • Promotion of products
  • Creation of value for customers (correct)
  • Which concept in marketing is guided principally by ethics, corporate citizenship, and social responsibility?

    <p>Societal Marketing Concept</p> Signup and view all the answers

    What does the Philippine Marketing Association describe marketing as?

    <p>Science and profession guided by ethics</p> Signup and view all the answers

    Which marketing concept assumes that customers will always prefer high-quality products?

    <p>Product Concept</p> Signup and view all the answers

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