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Questions and Answers
What is the primary focus of the Production Concept in marketing?
What is the primary focus of the Production Concept in marketing?
- Customer preferences
- Corporate citizenship
- Aggressive selling
- Product quality (correct)
Which concept emphasizes aggressive selling and promotional efforts?
Which concept emphasizes aggressive selling and promotional efforts?
- Marketing Concept
- Societal Marketing Concept
- Selling Concept (correct)
- Relationship Marketing Concept
What does the American Marketing Association define marketing as?
What does the American Marketing Association define marketing as?
- Exchanging of values
- Production of offerings
- Promotion of products
- Creation of value for customers (correct)
Which concept in marketing is guided principally by ethics, corporate citizenship, and social responsibility?
Which concept in marketing is guided principally by ethics, corporate citizenship, and social responsibility?
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What does the Philippine Marketing Association describe marketing as?
What does the Philippine Marketing Association describe marketing as?
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Which marketing concept assumes that customers will always prefer high-quality products?
Which marketing concept assumes that customers will always prefer high-quality products?
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