Podcast
Questions and Answers
The Product Concept believes consumers prefer products based on quantity rather than quality.
The Product Concept believes consumers prefer products based on quantity rather than quality.
False
What is the primary focus of the Production Concept?
What is the primary focus of the Production Concept?
Mass production and efficiency
The Production Concept was prevalent during the ______.
The Production Concept was prevalent during the ______.
industrial revolution
Which of the following is an example of the Production Concept?
Which of the following is an example of the Production Concept?
Signup and view all the answers
What was a key feature of the Product Concept?
What was a key feature of the Product Concept?
Signup and view all the answers
Study Notes
The Production Concept (Late 19th - Early 20th Century)
- Focus was achieving high levels of production efficiency, low costs, and extensive distribution
- Companies believed consumers would prefer widely available and affordable products
- Emphasis on mass production
- Little attention given to consumer preferences or product differentiation
- Example of the Production Concept is Ford Motor Company's Model T production line focusing on producing a single car model at a low cost to make cars accessible to a wider population
The Product Concept (Early 20th Century)
- The Product Concept came about as companies started to believe that consumers would prefer products with high quality, performance, and new features
- Continuous product improvement and innovation were key
- High emphasis was placed on quality and features of the products
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore the key differences between the Production Concept and the Product Concept in marketing. This quiz covers the historical context, advantages, and examples of each concept, highlighting how they shaped consumer behavior and business strategies in the early 20th century.
