Marketing Concept vs Sales Concept

Pushing products to customers

Building brand awareness

Maximizing profit margins

Fulfilling customer needs (correct)

Building long-term relationships

Fulfilling customer needs

Pushing products to customers (correct)

Optimizing production efficiency

The marketing concept emphasizes building long-term relationships, whereas the sales concept focuses on short-term transactions. (correct)

The marketing concept focuses on short-term transactions, while the sales concept focuses on long-term relationships.

The sales concept and marketing concept both prioritize short-term transactions.

The sales concept emphasizes building long-term relationships, whereas the marketing concept focuses on short-term transactions.

<p>Focusing on customer needs and satisfaction</p> Signup and view all the answers

<p>The marketing concept is customer-centric, while the sales concept is product-centric.</p> Signup and view all the answers