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Questions and Answers
What is the primary focus of the marketing concept?
What is the primary focus of the marketing concept?
- Pushing products to customers
- Building brand awareness
- Maximizing profit margins
- Fulfilling customer needs (correct)
In contrast to the marketing concept, what is the primary focus of the sales concept?
In contrast to the marketing concept, what is the primary focus of the sales concept?
- Building long-term relationships
- Fulfilling customer needs
- Pushing products to customers (correct)
- Optimizing production efficiency
What is a key difference between the marketing concept and the sales concept in terms of relationships?
What is a key difference between the marketing concept and the sales concept in terms of relationships?
- The marketing concept emphasizes building long-term relationships, whereas the sales concept focuses on short-term transactions. (correct)
- The marketing concept focuses on short-term transactions, while the sales concept focuses on long-term relationships.
- The sales concept and marketing concept both prioritize short-term transactions.
- The sales concept emphasizes building long-term relationships, whereas the marketing concept focuses on short-term transactions.
Which statement best describes the marketing concept?
Which statement best describes the marketing concept?
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What is a key distinction between the marketing concept and the sales concept in terms of customer focus?
What is a key distinction between the marketing concept and the sales concept in terms of customer focus?
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