Podcast
Questions and Answers
What is the benefit that the customer gains from owning and using a product compared to the cost of obtaining the product?
What is the benefit that the customer gains from owning and using a product compared to the cost of obtaining the product?
- Customer Loyalty
- Customer Satisfaction
- Customer Expectation
- Customer Value (correct)
In customer satisfaction, what happens if the product's performance is lower than expectations?
In customer satisfaction, what happens if the product's performance is lower than expectations?
- Satisfaction remains unchanged
- Satisfaction decreases (correct)
- Satisfaction increases
- Satisfaction becomes irrelevant
How do consumers choose among products and services based on value and satisfaction?
How do consumers choose among products and services based on value and satisfaction?
- Based on the perceived performance relative to expectations (correct)
- Based on their social status
- Based on the product's cost
- Based on their emotional attachment
Which level of customer relationship involves loyalty reward programs?
Which level of customer relationship involves loyalty reward programs?
What is the act of obtaining a desired object from someone by offering something in return?
What is the act of obtaining a desired object from someone by offering something in return?
In which customer relationship level do customers have the highest level of engagement?
In which customer relationship level do customers have the highest level of engagement?
What is the goal of customer engagement marketing?
What is the goal of customer engagement marketing?
What is the significance of customer generated marketing?
What is the significance of customer generated marketing?
What is the customer perceived value (CPV)?
What is the customer perceived value (CPV)?
How does customer satisfaction depend on a product's performance?
How does customer satisfaction depend on a product's performance?
What is customer lifetime value (CLV)?
What is customer lifetime value (CLV)?
What does customer equity represent?
What does customer equity represent?
