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Questions and Answers
What should effective positioning statements reflect?
What should effective positioning statements reflect?
- The brand's market dominance
- The brand's operational efficiency
- The brand's competitive advantage (correct)
- The brand's historical significance
Which brand attribute is NOT related to the product features?
Which brand attribute is NOT related to the product features?
- Price (correct)
- Size
- Weight
- Colour
What is the purpose of positioning based on product features?
What is the purpose of positioning based on product features?
- To demonstrate manufacturing processes
- To highlight the brand's origin
- To represent a competitive advantage and motivate consumers to purchase (correct)
- To mislead competitors
Which of the following describes user imagery?
Which of the following describes user imagery?
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What type of need do products fulfilling desires for self-enhancement cater to?
What type of need do products fulfilling desires for self-enhancement cater to?
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Which need is addressed by products providing sensory pleasure?
Which need is addressed by products providing sensory pleasure?
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What is a unique aspect of positioning via usage symbolism?
What is a unique aspect of positioning via usage symbolism?
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Which category of needs do products addressing consumption-related problems target?
Which category of needs do products addressing consumption-related problems target?
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What is an example of a product-related attribute?
What is an example of a product-related attribute?
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What should positioning statements motivate customers to do?
What should positioning statements motivate customers to do?
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