Marketing Communication Overview

<p>Digital marketing utilizes online channels for engagement. (D)</p> Signup and view all the answers

<p>Driving sales for a specific brand (B)</p> Signup and view all the answers

<p>Human Resources Management (C)</p> Signup and view all the answers

<p>Maintain market share (D)</p> Signup and view all the answers

<p>Encourage short-term sales growth (A)</p> Signup and view all the answers

<p>Attention (B)</p> Signup and view all the answers

<p>Managing an organization's relationships with the public (D)</p> Signup and view all the answers

<p>The specific combination of marketing communication tools a company uses (A)</p> Signup and view all the answers

<p>Consideration (D)</p> Signup and view all the answers

<p>Personal Letters (A)</p> Signup and view all the answers

<p>What the advertising aims to achieve and how success is measured (B)</p> Signup and view all the answers

<p>Sales Promotions (A)</p> Signup and view all the answers

<p>It involves paid non-personal communication (C)</p> Signup and view all the answers

<p>To identify and reach specific consumer groups (C)</p> Signup and view all the answers

<p>It must emphasize what differentiates the offering from competitors. (D)</p> Signup and view all the answers

<p>Color of the advertisement (C)</p> Signup and view all the answers

<p>Seasonality and product launch dates (D)</p> Signup and view all the answers

<p>Market positioning strategies (A)</p> Signup and view all the answers

<p>To align with campaign objectives and available resources (D)</p> Signup and view all the answers

<p>Artistic (B)</p> Signup and view all the answers

<p>They provide specialized expertise in advertising campaign development. (A)</p> Signup and view all the answers

<p>Establishing a deadline for achieving objectives (C)</p> Signup and view all the answers

<p>Delivery method of the product (D)</p> Signup and view all the answers

<p>Increase brand awareness by 15% as measured by surveys (A)</p> Signup and view all the answers

<p>To clarify what needs to be achieved through advertising (B)</p> Signup and view all the answers

<p>Trial (A)</p> Signup and view all the answers

<p>Understanding demographics and media consumption habits (D)</p> Signup and view all the answers

<p>By increasing company name recognition (B)</p> Signup and view all the answers

<p>Continuity (C)</p> Signup and view all the answers

Tools and channels used to communicate with target audiences and promote products/services

Paid non-personal communication used for product/service promotion through media channels

Specific combination of marketing communication tools for marketing goals

Building & maintaining positive company image through media & events

Short-term incentives (like coupons or discounts) encouraging sales

Specific group of people companies aim to attract with their products and services

Ways used to spread marketing messages, like TV, radio, or online

Specific goals a company wants to achieve with its marketing efforts

Communicating directly with individual customers using channels like email, direct mail, and telemarketing.

Utilizing online channels like websites, social media, search engines, and email to reach and engage customers.

The stage where a new product is launched, aiming to create awareness and generate initial demand.

This stage focuses on building brand preference and increasing market share as the product gains popularity.

The stage where the product has established itself, aiming to maintain market share and defend against competition.

The stage where the product is no longer as popular, focusing on reducing marketing spending and potentially phasing out the product.

The stage in the decision-making process where marketing aims to make consumers aware of a product or service.

The stage where consumers are considering purchasing a product, and marketing aims to provide information and highlight benefits.

A unique selling proposition is a specific benefit or feature that makes a product or service stand out from its competitors and appeals to the target audience.

Buyer personas are fictional representations of your ideal customer based on research and data. They help you understand your target audience's demographics, needs, and behaviors.

Segmenting your audience divides them into groups with shared characteristics. Targeting involves focusing your advertising efforts on specific segments of your target audience.

Choosing the right media channels, like TV, radio, or online, to reach your target audience effectively, considering reach, frequency, impact, and cost.

A strategic process that involves determining where, when, and how often to place ads to maximize results and minimize costs.

The timing of advertising campaigns can significantly impact their effectiveness. Consider factors like seasonality, product launches, and competitor activities when scheduling advertising.

A realistic budget that aligns with the campaign objectives and available resources.

Advertising agencies offer specialized services like market research, creative development, media planning, and buying to help businesses with their advertising campaigns.

Specific, Measurable, Achievable, Relevant, and Time-bound goals that guide advertising campaigns.

An advertising objective that can be quantified with specific metrics, such as increasing brand awareness by 15%.

Specific goals that outline what needs to be accomplished through advertising, such as creating awareness, introducing new products, or reminding buyers about the company.

A goal set to be achieved within a shorter timeframe, usually 3-9 months.

A goal set to be achieved over a longer timeframe, usually 12-24 months, and often aligned with overarching business objectives.

Establishing clear objectives derived from marketing goals guides advertising strategies and enhances decision-making.

Advertising plays a role in enhancing company recognition and creating sales opportunities within specific industries.