Podcast
Questions and Answers
What can create challenges in cross channel cannibalization according to the text?
What can create challenges in cross channel cannibalization according to the text?
- New entrant Couponing (correct)
- Price promotions
- Economic situations
- Perceived Price Dispersion
During inflationary times, what is especially true according to the text?
During inflationary times, what is especially true according to the text?
- Customer Perception Mismatch
- Perceived Price Large Dispersion (correct)
- Perceived Benefits Dispersion
- Miscommunication of benefits
What can lead to a perception mismatch according to the text?
What can lead to a perception mismatch according to the text?
- Orientation of segmentation
- Variation in perceived benefits
- Poor marketing communication techniques
- Changes in economic situations (correct)
What can cause confusion about the set of benefits or their value according to the text?
What can cause confusion about the set of benefits or their value according to the text?
Which approach can help fix miscommunication of benefits within a company based on the text?
Which approach can help fix miscommunication of benefits within a company based on the text?
What naturally arises when different segments pay attention to promotional activity differently?
What naturally arises when different segments pay attention to promotional activity differently?
What is a common error when creating a Price to Benefits map?
What is a common error when creating a Price to Benefits map?
Which group of customers is likely to have a more accurate reading of the benefits of a product?
Which group of customers is likely to have a more accurate reading of the benefits of a product?
What may cause many customers to discount the perceived benefits of a product?
What may cause many customers to discount the perceived benefits of a product?
What approach involves identifying competing products and positioning them on a price to value map based on management's perception of benefits?
What approach involves identifying competing products and positioning them on a price to value map based on management's perception of benefits?
In business markets, what is the difference in approach between executive management and mid-level management?
In business markets, what is the difference in approach between executive management and mid-level management?
Which approach uses market transaction prices and expert evaluations of benefits to position products on a price to value map?
Which approach uses market transaction prices and expert evaluations of benefits to position products on a price to value map?
What does the Consumer Research Approach primarily measure?
What does the Consumer Research Approach primarily measure?
How does dispersion in risk tolerance affect benefits perception?
How does dispersion in risk tolerance affect benefits perception?
When creating a Price to Benefits map, why is it important to avoid treating multiple market segments as one?
When creating a Price to Benefits map, why is it important to avoid treating multiple market segments as one?
Which factor can lead to dispersion in perceived prices within a market?
Which factor can lead to dispersion in perceived prices within a market?
What element may cause variation in prices within a market due to different distribution channels and locations?
What element may cause variation in prices within a market due to different distribution channels and locations?
How does the Executive Approach differ from the Delphi Approach in terms of placing products on a price to value map?
How does the Executive Approach differ from the Delphi Approach in terms of placing products on a price to value map?
