18 Questions
What is the primary focus when creating collateral, according to the text?
Sharing information on industry challenges
Why is it crucially important to focus on industry challenges in collateral creation?
To address the problems faced by customers and the industry
What design considerations are crucial for collateral according to the text?
Being careful with graphics and adhering to guidelines
How should the content of collateral be structured according to the text?
Start with sharing solutions to issues and challenges faced by the industry
In what order should services or products be introduced in collateral creation, as per the text?
After sharing information on industry challenges and their solutions
What is stressed about word usage in collateral creation, based on the text?
Every word used is vital and space is limited
What should be included in the annexure section of application notes?
Technical details, trial data, and science behind the solution
What is the main reason Secure exists according to the text?
To save energy and money for customers
Why is saving money considered a consequence in the context of energy-saving solutions?
It follows the need to save energy
What should be introduced at the beginning of each abstract according to the text?
Broad reasons for solution development
How long does the main body of application notes generally run according to the text?
2 - 3 pages
What shapes government policy according to the text?
Broad environmental drivers
What font size is used for the product name on the front of the brochure?
24pt
What should be the maximum word count for the introduction section in the brochure?
150 words
How tall are the icons of key features in the brochure?
10mm
Which region does not have a specific website mentioned in the text?
USA
What is used as a marketing tool to present products and services to potential customers?
Flyers (A4)
What font and color are used for the main feature in the brochure?
Kohinoor-Light, 14pt, 80% black
Learn about the creation process of marketing collateral, which involves addressing industry challenges and customer needs before introducing products or services. Understand the importance of focusing on problem-solving and providing solutions.
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