Marketing Collateral Creation Process

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Questions and Answers

What is the primary focus when creating collateral, according to the text?

  • Introducing services and products first
  • Sharing information on industry challenges (correct)
  • Focusing on group executive input
  • Providing graphic designs

Why is it crucially important to focus on industry challenges in collateral creation?

  • To highlight the group executive's role
  • To showcase graphic designs effectively
  • To address the problems faced by customers and the industry (correct)
  • To introduce services and products rapidly

What design considerations are crucial for collateral according to the text?

  • Utilizing every inch of space with text
  • Using any graphics available
  • Including random color schemes
  • Being careful with graphics and adhering to guidelines (correct)

How should the content of collateral be structured according to the text?

<p>Start with sharing solutions to issues and challenges faced by the industry (D)</p> Signup and view all the answers

In what order should services or products be introduced in collateral creation, as per the text?

<p>After sharing information on industry challenges and their solutions (D)</p> Signup and view all the answers

What is stressed about word usage in collateral creation, based on the text?

<p>Every word used is vital and space is limited (C)</p> Signup and view all the answers

What should be included in the annexure section of application notes?

<p>Technical details, trial data, and science behind the solution (C)</p> Signup and view all the answers

What is the main reason Secure exists according to the text?

<p>To save energy and money for customers (D)</p> Signup and view all the answers

Why is saving money considered a consequence in the context of energy-saving solutions?

<p>It follows the need to save energy (B)</p> Signup and view all the answers

What should be introduced at the beginning of each abstract according to the text?

<p>Broad reasons for solution development (A)</p> Signup and view all the answers

How long does the main body of application notes generally run according to the text?

<p>2 - 3 pages (C)</p> Signup and view all the answers

What shapes government policy according to the text?

<p>Broad environmental drivers (A)</p> Signup and view all the answers

What font size is used for the product name on the front of the brochure?

<p>24pt (A)</p> Signup and view all the answers

What should be the maximum word count for the introduction section in the brochure?

<p>150 words (A)</p> Signup and view all the answers

How tall are the icons of key features in the brochure?

<p>10mm (A)</p> Signup and view all the answers

Which region does not have a specific website mentioned in the text?

<p>USA (C)</p> Signup and view all the answers

What is used as a marketing tool to present products and services to potential customers?

<p>Flyers (A4) (C)</p> Signup and view all the answers

What font and color are used for the main feature in the brochure?

<p>Kohinoor-Light, 14pt, 80% black (D)</p> Signup and view all the answers

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