Marketing Chapter: Direct Marketing and Digital Marketing

<p>Return on Investment (D)</p> Signup and view all the answers

<p>Google analytics and social media monitoring tools (D)</p> Signup and view all the answers

<p>To prevent damaging a company's reputation (A)</p> Signup and view all the answers

<p>To increase online presence and reach potential customers (D)</p> Signup and view all the answers

<p>The process of building and maintaining customer relationships through online activities (B)</p> Signup and view all the answers

<p>Telemarketing involves selling over the phone, while teleshopping involves shopping over the phone (A)</p> Signup and view all the answers

<p>It is a cost-effective way to reach people who are most interested in a business (B)</p> Signup and view all the answers

<p>A form of digital marketing (B)</p> Signup and view all the answers

<p>The exchange of ideas, products, and services that satisfy both parties (B)</p> Signup and view all the answers

<p>To generate sales and/or capture leads from customers (B)</p> Signup and view all the answers

<p>Cost effective (A)</p> Signup and view all the answers

<p>Search engine optimization (SEO) (D)</p> Signup and view all the answers

<p>It yields highly profitable results (B)</p> Signup and view all the answers

<p>It's expensive (C)</p> Signup and view all the answers

<p>A social instrument of communication (D)</p> Signup and view all the answers

<p>It provides convenience and puts the consumer in control (C)</p> Signup and view all the answers

<p>Reaching the right audience, to engage with your audience, to motivate your audience to take action, efficient spending on your campaign, return on investment (ROI) (C)</p> Signup and view all the answers

<p>SEO is a long-term strategy, while PPC is a short-term strategy (A)</p> Signup and view all the answers

<p>It's a time-consuming process (B)</p> Signup and view all the answers