Marketing Chapter: Direct Marketing and Digital Marketing

What is social media marketing?

A form of search engine optimization
A way to increase website traffic
A type of digital marketing that requires technical skills
Any kind of marketing done via social media (correct)

What is a major advantage of social media marketing?

It is a one-time investment
It is a fun way to do business (correct)
It requires special technical skills
It provides immediate ROI

What is a disadvantage of social media marketing?

It provides immediate ROI
It is a one-time investment
It can increase website traffic
It can hurt your reputation if not done correctly (correct)

What is ROI in social media marketing?

Return on Investment (D) Signup and view all the answers

What are some tools used to measure the effectiveness of social media marketing campaigns?

Google analytics and social media monitoring tools (D) Signup and view all the answers

Why is it important to have a good social media marketing strategy?

To prevent damaging a company's reputation (A) Signup and view all the answers

What is the main objective of web marketing?

To increase online presence and reach potential customers (D) Signup and view all the answers

What is digital marketing defined as?

The process of building and maintaining customer relationships through online activities (B) Signup and view all the answers

What is the main difference between teleshopping and telemarketing?

Telemarketing involves selling over the phone, while teleshopping involves shopping over the phone (A) Signup and view all the answers

What is the main benefit of digital marketing?

It is a cost-effective way to reach people who are most interested in a business (B) Signup and view all the answers

What is search engine optimization (SEO) an example of?

A form of digital marketing (B) Signup and view all the answers

What is E-commerce involved in?

The exchange of ideas, products, and services that satisfy both parties (B) Signup and view all the answers

What is the primary goal of digital marketing?

To generate sales and/or capture leads from customers (B) Signup and view all the answers

What is the main benefit of search engine optimization (SEO)?

Cost effective (A) Signup and view all the answers

What is the process of getting traffic from the 'free', 'organic', 'editorial' or 'natural' listings on search engines?

Search engine optimization (SEO) (D) Signup and view all the answers

What is the main advantage of pay per click (PPC) advertising?

It yields highly profitable results (B) Signup and view all the answers

What is the main disadvantage of pay per click (PPC) advertising?

It's expensive (C) Signup and view all the answers

What is social media marketing?

A social instrument of communication (D) Signup and view all the answers

What is the main benefit of digital marketing over traditional marketing?

It provides convenience and puts the consumer in control (C) Signup and view all the answers

What are the 5 objectives of digital marketing strategies and campaigns?

Reaching the right audience, to engage with your audience, to motivate your audience to take action, efficient spending on your campaign, return on investment (ROI) (C) Signup and view all the answers

What is the main advantage of search engine optimization (SEO) over pay per click (PPC) advertising?

SEO is a long-term strategy, while PPC is a short-term strategy (A) Signup and view all the answers

What is the main disadvantage of search engine optimization (SEO)?

It's a time-consuming process (B) Signup and view all the answers

Marketing Chapter: Direct Marketing and Digital Marketing

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Questions and Answers

What is social media marketing?

What is a major advantage of social media marketing?

What is a disadvantage of social media marketing?

What is ROI in social media marketing?

What are some tools used to measure the effectiveness of social media marketing campaigns?

Why is it important to have a good social media marketing strategy?

What is the main objective of web marketing?

What is digital marketing defined as?

What is the main difference between teleshopping and telemarketing?

What is the main benefit of digital marketing?

What is search engine optimization (SEO) an example of?

What is E-commerce involved in?

What is the primary goal of digital marketing?

What is the main benefit of search engine optimization (SEO)?

What is the process of getting traffic from the 'free', 'organic', 'editorial' or 'natural' listings on search engines?

What is the main advantage of pay per click (PPC) advertising?

What is the main disadvantage of pay per click (PPC) advertising?

What is social media marketing?

What is the main benefit of digital marketing over traditional marketing?

What are the 5 objectives of digital marketing strategies and campaigns?

What is the main advantage of search engine optimization (SEO) over pay per click (PPC) advertising?

What is the main disadvantage of search engine optimization (SEO)?

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