Marketing Channels: Delivering Customer Value Quiz
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Questions and Answers

What is a marketing channel also known as?

  • Promotion channel
  • Supply chain
  • Sales channel
  • Distribution channel (correct)

    • Why are distribution channel decisions significant?

  • They have no impact on competitive advantage
  • They directly impact all other marketing decisions (correct)
  • They only affect promotional strategies
  • They are short-term commitments

    • What is a key challenge in changing distribution channels compared to other marketing programs?

  • Complex pricing strategies
  • Long-term commitments to other firms (correct)
  • Inflexible promotional tactics
  • Limited product variety

    • How have some companies gained competitive advantage in the past?

    <p>By using imaginative distribution systems</p> Signup and view all the answers

    What are channel members in the context of marketing channels?

    <p>Organizations involved in making products available to consumers</p> Signup and view all the answers

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