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Questions and Answers
What is a marketing channel also known as?
What is a marketing channel also known as?
- Promotion channel
- Supply chain
- Sales channel
- Distribution channel (correct)
Why are distribution channel decisions significant?
Why are distribution channel decisions significant?
- They have no impact on competitive advantage
- They directly impact all other marketing decisions (correct)
- They only affect promotional strategies
- They are short-term commitments
What is a key challenge in changing distribution channels compared to other marketing programs?
What is a key challenge in changing distribution channels compared to other marketing programs?
- Complex pricing strategies
- Long-term commitments to other firms (correct)
- Inflexible promotional tactics
- Limited product variety
How have some companies gained competitive advantage in the past?
How have some companies gained competitive advantage in the past?
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What are channel members in the context of marketing channels?
What are channel members in the context of marketing channels?
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