10 Questions
What is the role of middlemen in a distribution channel?
They assist in bringing the product closer to the final consumer.
Which distribution strategy involves using an intermediary such as a wholesaler?
Indirect distribution
What is a channel level in a distribution channel?
Each layer of middlemen that brings the product closer to the consumer.
Which company is given as an example of direct distribution in the text?
Dell Computers selling directly to target customers
What advantage does direct distribution offer to manufacturers?
Complete control over their product
Which factor should manufacturers carefully monitor in manufacturing according to the text?
Total costs including materials acquisition and distribution strategies
What are characteristics of each distribution strategy according to the text?
Each has its own characteristics, advantages, and disadvantages
'Indirect Distribution' involves which of the following?
'Using intermediaries like wholesalers'
'Direct Distribution' allows manufacturers to bypass which stage of the distribution chain?
'Wholesaler stage'
'Indirect Distribution' starts with which party in the distribution chain?
'Producer'
Test your knowledge on marketing channels and how they are influenced by the marketing environment, including factors such as recessions, technological inventions, and prosperity. Learn about the impact of channel length in different economic scenarios.
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