Podcast
Questions and Answers
What is the function of intermediaries in a marketing channel?
What is the function of intermediaries in a marketing channel?
- They facilitate the production process
- They perform or assist in marketing functions (correct)
- They negotiate purchase and sale transactions
- They acquire title to the goods
What is another term for marketing channel or distribution channel?
What is another term for marketing channel or distribution channel?
- Distribution pathway
- Intermediary network
- Channel of consumption
- Trade route (correct)
What does a channel of distribution refer to?
What does a channel of distribution refer to?
- The pathways a product follows after production (correct)
- The acquisition of goods by facilitating agencies
- The marketing intermediaries involved in the process
- The negotiation process between producers and intermediaries
Why are facilitating agencies not included as middlemen in the channel of distribution?
Why are facilitating agencies not included as middlemen in the channel of distribution?
What is the main function of a middleman in a marketing channel?
What is the main function of a middleman in a marketing channel?
What is the formal definition of marketing channels?
What is the formal definition of marketing channels?
What do wholesalers and retailers do in the distribution process?
What do wholesalers and retailers do in the distribution process?
What is the role of transportation companies, independent warehouses, banks, and advertising agencies in the distribution process?
What is the role of transportation companies, independent warehouses, banks, and advertising agencies in the distribution process?
Why would a producer delegate some of the selling job to intermediaries?
Why would a producer delegate some of the selling job to intermediaries?
What role do brokers, manufacturers' representatives, and sales agents play in the distribution process?
What role do brokers, manufacturers' representatives, and sales agents play in the distribution process?
What is one reason many producers lack the financial resources to sell directly on their own?
What is one reason many producers lack the financial resources to sell directly on their own?
Why would it not be practical for The William Wrigley Jr. Company to establish small retail gum shops throughout the world?
Why would it not be practical for The William Wrigley Jr. Company to establish small retail gum shops throughout the world?
What is a role performed by middlemen in the distribution of goods?
What is a role performed by middlemen in the distribution of goods?
What is one role played by transportation companies, independent warehouses, banks, and advertising agencies in the distribution process?
What is one role played by transportation companies, independent warehouses, banks, and advertising agencies in the distribution process?
What is one marketing function performed by middlemen?
What is one marketing function performed by middlemen?
"What role do brokers, manufacturers' representatives, and sales agents play in the distribution process?"
"What role do brokers, manufacturers' representatives, and sales agents play in the distribution process?"
Marketing channels are not involved in the process of making a product or service available for use or consumption.
Marketing channels are not involved in the process of making a product or service available for use or consumption.
The path or route along which goods move from producers to ultimate consumers is not considered a distribution channel.
The path or route along which goods move from producers to ultimate consumers is not considered a distribution channel.
Middlemen can be described as individuals or institutions that neither acquire title to the goods nor negotiate purchase or sale.
Middlemen can be described as individuals or institutions that neither acquire title to the goods nor negotiate purchase or sale.
A producer always puts their product directly in the hands of actual users, bypassing any distribution network.
A producer always puts their product directly in the hands of actual users, bypassing any distribution network.
Facilitating agencies that perform or assist in marketing function are included as middlemen in the channel of distribution.
Facilitating agencies that perform or assist in marketing function are included as middlemen in the channel of distribution.
All producers sell their goods directly to the final users without the involvement of intermediaries.
All producers sell their goods directly to the final users without the involvement of intermediaries.
Intermediaries such as wholesalers and retailers take title to the merchandise they sell.
Intermediaries such as wholesalers and retailers take title to the merchandise they sell.
Brokers, manufacturers' representatives, and sales agents take title to goods in the distribution process.
Brokers, manufacturers' representatives, and sales agents take title to goods in the distribution process.
Transportation companies, independent warehouses, banks, and advertising agencies are considered facilitators in the distribution process.
Transportation companies, independent warehouses, banks, and advertising agencies are considered facilitators in the distribution process.
Channels of all types play a minor role in the success of a company and do not affect other marketing decisions.
Channels of all types play a minor role in the success of a company and do not affect other marketing decisions.
Producers delegate some of the selling job to intermediaries to gain more control over how and to whom products are sold.
Producers delegate some of the selling job to intermediaries to gain more control over how and to whom products are sold.
Intermediaries make goods widely available and accessible to target markets, usually offering the firm less effectiveness and efficiency than it can achieve on its own.
Intermediaries make goods widely available and accessible to target markets, usually offering the firm less effectiveness and efficiency than it can achieve on its own.
Middlemen perform the function of participating actively in the creation and establishment of a market for a new product.
Middlemen perform the function of participating actively in the creation and establishment of a market for a new product.
Middlemen do not provide feedback information, marketing intelligence, and sales forecasting services for the regions to their suppliers.
Middlemen do not provide feedback information, marketing intelligence, and sales forecasting services for the regions to their suppliers.
Marketing channels have no impact on the process by which products are made, distributed, sold, and serviced.
Marketing channels have no impact on the process by which products are made, distributed, sold, and serviced.
The William Wrigley Jr. Company finds it practical to establish small retail gum shops throughout the world or to sell gum by mail order.
The William Wrigley Jr. Company finds it practical to establish small retail gum shops throughout the world or to sell gum by mail order.
