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Marketing Channel Management: The Concept of Marketing Channel
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Marketing Channel Management: The Concept of Marketing Channel

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Questions and Answers

What is the function of intermediaries in a marketing channel?

  • They facilitate the production process
  • They perform or assist in marketing functions (correct)
  • They negotiate purchase and sale transactions
  • They acquire title to the goods

    • What is another term for marketing channel or distribution channel?

  • Distribution pathway
  • Intermediary network
  • Channel of consumption
  • Trade route (correct)

    • What does a channel of distribution refer to?

  • The pathways a product follows after production (correct)
  • The acquisition of goods by facilitating agencies
  • The marketing intermediaries involved in the process
  • The negotiation process between producers and intermediaries

    • Why are facilitating agencies not included as middlemen in the channel of distribution?

    <p>Because they do not perform or assist in marketing functions</p> Signup and view all the answers

    What is the main function of a middleman in a marketing channel?

    <p>Negotiating purchase and sale transactions</p> Signup and view all the answers

    What is the formal definition of marketing channels?

    <p>The process of making a product or service available for use or consumption</p> Signup and view all the answers

    What do wholesalers and retailers do in the distribution process?

    <p>Take title to and resell the merchandise</p> Signup and view all the answers

    What is the role of transportation companies, independent warehouses, banks, and advertising agencies in the distribution process?

    <p>Assist in the distribution process but do not take title to goods</p> Signup and view all the answers

    Why would a producer delegate some of the selling job to intermediaries?

    <p>To make goods widely available and accessible to target markets</p> Signup and view all the answers

    What role do brokers, manufacturers' representatives, and sales agents play in the distribution process?

    <p>Search for customers and negotiate on the producer's behalf</p> Signup and view all the answers

    What is one reason many producers lack the financial resources to sell directly on their own?

    <p>They lack financial resources for direct selling</p> Signup and view all the answers

    Why would it not be practical for The William Wrigley Jr. Company to establish small retail gum shops throughout the world?

    <p>Lack of financial resources for global retail gum shops</p> Signup and view all the answers

    What is a role performed by middlemen in the distribution of goods?

    <p>Searching out buyers and sellers (contacting &amp; merchandising)</p> Signup and view all the answers

    What is one role played by transportation companies, independent warehouses, banks, and advertising agencies in the distribution process?

    <p>Assisting in the distribution process but neither taking title to goods nor negotiating purchases or sales</p> Signup and view all the answers

    What is one marketing function performed by middlemen?

    <p>&quot;Implementing pricing policies in such a manner that would be acceptable to buyers&quot;</p> Signup and view all the answers

    "What role do brokers, manufacturers' representatives, and sales agents play in the distribution process?"

    Signup and view all the answers

    Marketing channels are not involved in the process of making a product or service available for use or consumption.

    <p>False</p> Signup and view all the answers

    The path or route along which goods move from producers to ultimate consumers is not considered a distribution channel.

    <p>False</p> Signup and view all the answers

    Middlemen can be described as individuals or institutions that neither acquire title to the goods nor negotiate purchase or sale.

    <p>False</p> Signup and view all the answers

    A producer always puts their product directly in the hands of actual users, bypassing any distribution network.

    <p>False</p> Signup and view all the answers

    Facilitating agencies that perform or assist in marketing function are included as middlemen in the channel of distribution.

    <p>False</p> Signup and view all the answers

    All producers sell their goods directly to the final users without the involvement of intermediaries.

    <p>False</p> Signup and view all the answers

    Intermediaries such as wholesalers and retailers take title to the merchandise they sell.

    <p>True</p> Signup and view all the answers

    Brokers, manufacturers' representatives, and sales agents take title to goods in the distribution process.

    <p>False</p> Signup and view all the answers

    Transportation companies, independent warehouses, banks, and advertising agencies are considered facilitators in the distribution process.

    <p>True</p> Signup and view all the answers

    Channels of all types play a minor role in the success of a company and do not affect other marketing decisions.

    <p>False</p> Signup and view all the answers

    Producers delegate some of the selling job to intermediaries to gain more control over how and to whom products are sold.

    <p>False</p> Signup and view all the answers

    Intermediaries make goods widely available and accessible to target markets, usually offering the firm less effectiveness and efficiency than it can achieve on its own.

    <p>False</p> Signup and view all the answers

    Middlemen perform the function of participating actively in the creation and establishment of a market for a new product.

    <p>True</p> Signup and view all the answers

    Middlemen do not provide feedback information, marketing intelligence, and sales forecasting services for the regions to their suppliers.

    <p>False</p> Signup and view all the answers

    Marketing channels have no impact on the process by which products are made, distributed, sold, and serviced.

    <p>False</p> Signup and view all the answers

    The William Wrigley Jr. Company finds it practical to establish small retail gum shops throughout the world or to sell gum by mail order.

    <p>False</p> Signup and view all the answers

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