Questions and Answers
What is the term for the practice of linking products to a particular social cause?
Cause-related marketing
What is the term for the mental experience of tension resulting from two conflicting thoughts or beliefs?
Cognitive dissonance
What is the term for the delivery of marketing messages to people who are not aware that they are being marketed to?
Stealth marketing
What is a distribution channel?
Signup and view all the answers
What is the term for dividing a market into different geographical units?
Signup and view all the answers
What is the primary function of a functional middleman?
Signup and view all the answers
What is the term for the capacity to be useful and provide satisfaction?
Signup and view all the answers
What is the term for when customers buy a product from the same supplier again and again?
Signup and view all the answers
Which type of wholesaler deals in a wide variety of products?
Signup and view all the answers
What is the primary goal of selective-demand advertising?
Signup and view all the answers
What is the process of managing inventory to minimize costs and maximize efficiency?
Signup and view all the answers
What is the primary purpose of transportation in the marketing process?
Signup and view all the answers
