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Marketing Channels and Intermediaries

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Questions and Answers

What is the term for the practice of linking products to a particular social cause?

Cause-related marketing (correct)

Behavioral segmentation

Stealth marketing

Geographic segmentation

What is the term for the mental experience of tension resulting from two conflicting thoughts or beliefs?

Cognitive dissonance (correct)

Customer loyalty

Market penetration

Utility

What is the term for the delivery of marketing messages to people who are not aware that they are being marketed to?

Place marketing

Behavioral segmentation

Geographic segmentation

Stealth marketing (correct)

What is a distribution channel?

A sequence of marketing organizations that directs a product from the producer to the ultimate user Signup and view all the answers

What is the term for dividing a market into different geographical units?

Geographic segmentation Signup and view all the answers

What is the primary function of a functional middleman?

To help in the transfer of ownership of products without taking title Signup and view all the answers

What is the term for the capacity to be useful and provide satisfaction?

Utility Signup and view all the answers

What is the term for when customers buy a product from the same supplier again and again?

Customer loyalty Signup and view all the answers

Which type of wholesaler deals in a wide variety of products?

General-merchandise wholesaler Signup and view all the answers

What is the primary goal of selective-demand advertising?

To promote a particular brand of product Signup and view all the answers

What is the process of managing inventory to minimize costs and maximize efficiency?

Inventory management Signup and view all the answers

What is the primary purpose of transportation in the marketing process?

To ship products to customers Signup and view all the answers