Marketing and Sales Strategies Module
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Questions and Answers

What are the three key aspects of Sales Management?

  • Marketing, Selling, Advertising
  • Prospecting, Preparation, Approach
  • Handling Objection, Closing, Follow up
  • Objective, Plan, Tactic (correct)

    • Which of the following represents the Micro Environment in Marketing?

  • Political
  • Environmental
  • Sociocultural
  • Competitors (correct)

    • What are the eight different states of demand mentioned in the text?

  • Demand 1, Demand 2, Demand 3, Demand 4
  • Negative demand, No demand, Contingent demand, Irregular demand (correct)
  • Complete demand, Excess demand, Reduced demand, Malicious demand
  • High demand, Low demand, Medium demand, Critical demand

    • What are the three phases of sales mentioned in the text?

    <p>Prospecting, Preparation, Approach</p> Signup and view all the answers

    What are the four Sales Strategies mentioned in the text?

    <p>Entering New Target Markets, Introducing New Products or Services, Increasing upsells and cross sells</p> Signup and view all the answers

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