Marketing and Sales Strategies Module

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5 Questions

What are the three key aspects of Sales Management?

Objective, Plan, Tactic

Which of the following represents the Micro Environment in Marketing?

Competitors

What are the eight different states of demand mentioned in the text?

Negative demand, No demand, Contingent demand, Irregular demand

What are the three phases of sales mentioned in the text?

Prospecting, Preparation, Approach

What are the four Sales Strategies mentioned in the text?

Entering New Target Markets, Introducing New Products or Services, Increasing upsells and cross sells

Explore the concepts of marketing and sales strategies through case studies and practical approaches. Learn about customer relationship management, integrated marketing communication, and the internal and external marketing environment.

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