Podcast
Questions and Answers
What is the main focus of marketers when morphing short-term purchase-transaction exchanges into longer-term relationship marketing?
What is the main focus of marketers when morphing short-term purchase-transaction exchanges into longer-term relationship marketing?
- Building customer loyalty (correct)
- Increasing new customer acquisition
- Maximizing immediate profits
- Reducing customer satisfaction
In the goods-to-services continuum, what are search qualities related to?
In the goods-to-services continuum, what are search qualities related to?
- Attributes evaluated prior to purchase (correct)
- Attributes evaluated during purchase
- Attributes evaluated after purchase
- Attributes evaluated with experience of the product
Why is a clear point of differentiation in the market provision desirable for a company?
Why is a clear point of differentiation in the market provision desirable for a company?
- To sustain competitive advantage (correct)
- To make commodities more competitively advantageous
- To increase short-term transactions
- To reduce customer satisfaction
What type of purchases are considered a mix of both goods and services according to the text?
What type of purchases are considered a mix of both goods and services according to the text?
What is the main advantage of retaining current customers compared to acquiring new ones?
What is the main advantage of retaining current customers compared to acquiring new ones?
What role do database marketing systems play in customer relationship management (CRM)?
What role do database marketing systems play in customer relationship management (CRM)?
What term is used to refer to both goods and services in marketing?
What term is used to refer to both goods and services in marketing?
In marketing, what do customers offer in exchange for a company's product?
In marketing, what do customers offer in exchange for a company's product?
How can a company make its package more attractive according to the text?
How can a company make its package more attractive according to the text?
What can customers do to make a company's package less attractive, as mentioned in the text?
What can customers do to make a company's package less attractive, as mentioned in the text?
What is one of the factors that different segments of customers may seek according to the text?
What is one of the factors that different segments of customers may seek according to the text?
What does the text mention as a consideration for a company's value proposition?
What does the text mention as a consideration for a company's value proposition?
