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Questions and Answers
What is the foundation of marketing?
What is the foundation of marketing?
- Sales
- Exchange (correct)
- Promotion
- Distribution
According to the American Marketing Association, how is a market defined?
According to the American Marketing Association, how is a market defined?
- A place where goods are stored
- An area of potential exchanges (correct)
- A group of sellers only
- A website where products are sold
What do marketing activities aim to do, according to the text?
What do marketing activities aim to do, according to the text?
- Facilitate communication
- Generate profit only
- Generate unlimited wants
- Facilitate exchange to satisfy human needs (correct)
Who are the target of marketing activities?
Who are the target of marketing activities?
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How does Philip Kotler define a market?
How does Philip Kotler define a market?
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What is the essence of marketing according to the text?
What is the essence of marketing according to the text?
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According to William J. Stanton (1984), what does marketing entail?
According to William J. Stanton (1984), what does marketing entail?
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Which of the following is NOT included in the definitions of marketing provided in the text?
Which of the following is NOT included in the definitions of marketing provided in the text?
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What do marketing activities target according to the text?
What do marketing activities target according to the text?
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How does the American Marketing Association (2015) define marketing management?
How does the American Marketing Association (2015) define marketing management?
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