4 Questions
What concept does Land Rover's success in letting you 'feel the adventure' reflect?
Customer perceived value
If Ahmed's car worked for 10 years instead of the expected 5 years, how would Ahmed most likely feel?
Delighted
Which concept takes an inside out view, and which takes an outside in view, respectively?
Selling, product
If Vodafone decides to allocate a percentage of its profits to 'Poor rural areas', what concept is Vodafone practicing?
Societal marketing concept
Test your knowledge of marketing and customer satisfaction with this quiz! From concepts like marketing myopia to customer perceived value, and from customer expectations to satisfaction, this quiz will challenge your understanding of key principles in the field.
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