Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
What concept does Land Rover's success in letting you 'feel the adventure' reflect?
What concept does Land Rover's success in letting you 'feel the adventure' reflect?
- Customer satisfaction
- Customer perceived value (correct)
- Marketing myopia
- Market offering
If Ahmed's car worked for 10 years instead of the expected 5 years, how would Ahmed most likely feel?
If Ahmed's car worked for 10 years instead of the expected 5 years, how would Ahmed most likely feel?
- Dissatisfied
- Delighted (correct)
- Satisfied
- Loyal
Which concept takes an inside out view, and which takes an outside in view, respectively?
Which concept takes an inside out view, and which takes an outside in view, respectively?
- Selling, marketing
- Product, marketing
- Selling, product (correct)
- Marketing, selling
If Vodafone decides to allocate a percentage of its profits to 'Poor rural areas', what concept is Vodafone practicing?
If Vodafone decides to allocate a percentage of its profits to 'Poor rural areas', what concept is Vodafone practicing?
Signup and view all the answers
