Marketing and Customer Satisfaction Quiz
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Questions and Answers

What concept does Land Rover's success in letting you 'feel the adventure' reflect?

  • Customer satisfaction
  • Customer perceived value (correct)
  • Marketing myopia
  • Market offering
  • If Ahmed's car worked for 10 years instead of the expected 5 years, how would Ahmed most likely feel?

  • Dissatisfied
  • Delighted (correct)
  • Satisfied
  • Loyal
  • Which concept takes an inside out view, and which takes an outside in view, respectively?

  • Selling, marketing
  • Product, marketing
  • Selling, product (correct)
  • Marketing, selling
  • If Vodafone decides to allocate a percentage of its profits to 'Poor rural areas', what concept is Vodafone practicing?

    <p>Societal marketing concept</p> Signup and view all the answers

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