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Questions and Answers
What concept does Land Rover's success in letting you 'feel the adventure' reflect?
If Ahmed's car worked for 10 years instead of the expected 5 years, how would Ahmed most likely feel?
Which concept takes an inside out view, and which takes an outside in view, respectively?
If Vodafone decides to allocate a percentage of its profits to 'Poor rural areas', what concept is Vodafone practicing?
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