Marketing Analysis Techniques Quiz
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Questions and Answers

Which section of a marketing analysis focuses on understanding the specific group of consumers the company aims to serve?

  • Pricing and forecast
  • Target market (correct)
  • Industry overview
  • Competition

What modern method of market research uses technology to change how surveys are conducted?

  • Direct mail surveys
  • Targeted surveys/voting (correct)
  • Telephonic surveys
  • In-person focus groups

Which of the following does NOT describe a traditional market research technique?

  • Focus groups
  • Questionnaires
  • Surveys
  • Location-based surveys (correct)

In the context of market analysis, which component assesses competitors' strengths and weaknesses?

<p>Competition (B)</p> Signup and view all the answers

Which innovative research technique involves measuring physiological responses such as heart rate or brain activity?

<p>Biometric methods (A)</p> Signup and view all the answers

What role do online surveys play in the analysis of customer data?

<p>They are linked with software for automated data analysis. (D)</p> Signup and view all the answers

Which of the following statements best describes the significance of social media data in customer analysis?

<p>It provides insights into customer opinions based on their demographics. (A)</p> Signup and view all the answers

What is the primary focus of innovation management within companies?

<p>To systematically improve procedures and outcomes for profitability. (D)</p> Signup and view all the answers

What is a potential outcome of privacy concerns related to online data collection?

<p>Implementation of government regulations and updated policies. (A)</p> Signup and view all the answers

Which of the following systems is specifically mentioned as providing insights into website visitor behavior?

<p>Google Analytics. (D)</p> Signup and view all the answers

Flashcards

Marketing Analysis

A detailed document that examines a specific market area where a company operates, including industry overview, target market, competition, and pricing forecast.

Marketing Research

The process of gathering information about a specific target audience, their preferences, and needs.

Digital Market Research

Using digital devices like smartphones and tablets to gather market research data.

Biometric Marketing Research

Collecting data on people's physical reactions to stimuli like TV commercials.

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Virtual Environment Marketing Research

The use of virtual environments to collect feedback on shop layouts or branding ideas.

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Customer Data Analysis

Analyzing customer data, like website visits, purchases, and social media activity, to understand customer behavior and preferences.

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Innovation Management

A systematic approach companies use to improve their processes and results by introducing new systems, products, or features.

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Google Analytics

Software that gathers and analyzes data about visitors on a website, like which pages they see and how long they stay.

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Online Privacy

A concern about the collection and use of personal information online, prompting regulations and policy changes.

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Demographic Data Analysis

Analyzing customer data based on demographics like age, gender, and location to understand their specific needs and preferences.

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