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Marketing Analysis Techniques Quiz

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Questions and Answers

Which section of a marketing analysis focuses on understanding the specific group of consumers the company aims to serve?

Pricing and forecast

Target market (correct)

Industry overview

Competition

What modern method of market research uses technology to change how surveys are conducted?

Direct mail surveys

Targeted surveys/voting (correct)

Telephonic surveys

In-person focus groups

Which of the following does NOT describe a traditional market research technique?

Focus groups

Questionnaires

Surveys

Location-based surveys (correct)

In the context of market analysis, which component assesses competitors' strengths and weaknesses?

Competition Signup and view all the answers

Which innovative research technique involves measuring physiological responses such as heart rate or brain activity?

Biometric methods Signup and view all the answers

What role do online surveys play in the analysis of customer data?

They are linked with software for automated data analysis. Signup and view all the answers

Which of the following statements best describes the significance of social media data in customer analysis?

It provides insights into customer opinions based on their demographics. Signup and view all the answers

What is the primary focus of innovation management within companies?

To systematically improve procedures and outcomes for profitability. Signup and view all the answers

What is a potential outcome of privacy concerns related to online data collection?

Implementation of government regulations and updated policies. Signup and view all the answers

Which of the following systems is specifically mentioned as providing insights into website visitor behavior?

Google Analytics. Signup and view all the answers