Marketing Analysis Quiz
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Questions and Answers

Which of the following components is not part of a marketing analysis?

  • Market segmentation (correct)
  • Pricing and forecast
  • Competition analysis
  • Industry overview

What is a primary advantage of using biometric methods in market research?

  • They measure physiological responses to stimuli. (correct)
  • They provide demographic information.
  • They are cost-effective for all businesses.
  • They consolidate data from different research methods.

Which research method utilizes location tracking to gather data?

  • Virtual Environments
  • Location-Based Surveys (GPS) (correct)
  • Targeted Surveys/Voting
  • Biometric Methods

Which new method facilitated by digital technology is focused on real-time interaction?

<p>Live Video Calling (D)</p> Signup and view all the answers

Identifying the strengths and weaknesses of competitors falls under which part of marketing analysis?

<p>Competition (C)</p> Signup and view all the answers

Which method uses virtual environments to gather customer feedback?

<p>Virtual Environments (B)</p> Signup and view all the answers

What demographic characteristic is not typically assessed in a target market analysis?

<p>Competitor's market share (B)</p> Signup and view all the answers

Which traditional method of market research is still widely used?

<p>Focus Groups (C)</p> Signup and view all the answers

In marketing analysis, what does the term 'pricing and forecast' refer to?

<p>Assessment of pricing strategies (B)</p> Signup and view all the answers

Which of the following methods is least likely to be used for direct consumer interaction?

<p>Location-Based Surveys (GPS) (A)</p> Signup and view all the answers

Flashcards

Marketing Analysis

A thorough examination of a specific market segment, typically included in a business plan or feasibility study. It aims to identify the target audience, analyze competition, and forecast the company's market position.

Industry Overview

Provides an overview of the broader industry sector that a company operates in, including trends, challenges, and opportunities.

Target Market

A detailed analysis of the characteristics and needs of the potential customer base for a product or service.

Competition

An evaluation of competitors' market positions, strengths, and weaknesses.

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Pricing and Forecast

A comprehensive plan explaining the company's anticipated pricing strategy and projected market share.

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Traditional Research Methods

Traditional research methods like surveys, focus groups, and questionnaires are still widely used.

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Targeted Surveys/Voting (SMS)

Surveys and voting conducted via text messaging, offering a quick and efficient way to gather data.

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Web and Application-Based Surveys

Surveys specifically designed for smartphones and tablets, leveraging the user experience and data potential of smart devices.

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Location-Based Surveys (GPS)

Surveys that utilize GPS tracking to collect information based on the respondent's location, providing real-time, geo-specific data

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Biometric Methods

Methods that measure physiological responses to stimuli, such as heart rate, respiration, and brain activity, providing insights into emotional reactions.

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