Marketing Analysis Quiz
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Questions and Answers

Which of the following components is not part of a marketing analysis?

  • Market segmentation (correct)
  • Pricing and forecast
  • Competition analysis
  • Industry overview
  • What is a primary advantage of using biometric methods in market research?

  • They measure physiological responses to stimuli. (correct)
  • They provide demographic information.
  • They are cost-effective for all businesses.
  • They consolidate data from different research methods.
  • Which research method utilizes location tracking to gather data?

  • Virtual Environments
  • Location-Based Surveys (GPS) (correct)
  • Targeted Surveys/Voting
  • Biometric Methods
  • Which new method facilitated by digital technology is focused on real-time interaction?

    <p>Live Video Calling</p> Signup and view all the answers

    Identifying the strengths and weaknesses of competitors falls under which part of marketing analysis?

    <p>Competition</p> Signup and view all the answers

    Which method uses virtual environments to gather customer feedback?

    <p>Virtual Environments</p> Signup and view all the answers

    What demographic characteristic is not typically assessed in a target market analysis?

    <p>Competitor's market share</p> Signup and view all the answers

    Which traditional method of market research is still widely used?

    <p>Focus Groups</p> Signup and view all the answers

    In marketing analysis, what does the term 'pricing and forecast' refer to?

    <p>Assessment of pricing strategies</p> Signup and view all the answers

    Which of the following methods is least likely to be used for direct consumer interaction?

    <p>Location-Based Surveys (GPS)</p> Signup and view all the answers

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