5 Questions
What is marketing?
The process of creating exchanges that satisfy individual and organizational goals
What is the Professor's perspective on marketing?
Marketing is a structured way of thinking
What are the 3Cs in marketing?
Customers, Company, Competitor
What is a need?
A state of deprivation of basic necessities
What is a want?
A preference for a particular product
Test your knowledge about marketing with this quiz that covers the basic concepts and principles of marketing. Learn about the process of engaging customers, building strong relationships, and creating customer value to capture value in return.
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