Podcast
Questions and Answers
¿Cuál es la definición de marketing según la Asociación de Marketing de América?
¿Cuál es la definición de marketing según la Asociación de Marketing de América?
- Un conjunto de instituciones y procesos para crear, comunicar, entregar e intercambiar ofertas que tienen valor para los consumidores, clientes, asociados y sociedades en general. (correct)
- La producción y venta de productos y servicios.
- Un conjunto de prácticas para la promoción de productos y servicios.
- Un conjunto de estrategias para la venta de productos.
¿Qué significa la palabra "marketing" en español?
¿Qué significa la palabra "marketing" en español?
- Mercadotecnia (correct)
- Comunicación
- Venta directa
- Publicidad
¿Qué implica el marketing?
¿Qué implica el marketing?
- La promoción y publicidad de productos y servicios.
- La producción y distribución de productos y servicios.
- Solo la venta de productos y servicios.
- La identificación de necesidades y deseos insatisfechos, la definición, medición y cuantificación del tamaño del mercado identificado y el potencial de beneficio. (correct)
Flashcards
Marketing (AMA Definition)
Marketing (AMA Definition)
A set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
What Marketing Involves
What Marketing Involves
Identifying unmet needs and desires, defining, measuring, and quantifying the size and profit potential of the identified market.
What is 'Mercadotecnia'?
What is 'Mercadotecnia'?
The Spanish translation of the word Marketing.
Study Notes
- Marketing is a study of causes, objectives, and results generated through dealing with the market.
- Marketing is a word from the English language, but it is intrinsic to worldwide culture.
- Market means merca in English, and marketing can be translated as mercadotecnia or mercadeo.
- Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market with profit.
- The American Marketing Association defines marketing as a set of institutions and processes to create, communicate, deliver, and exchange offers that have value for consumers, clients, associates, and societies in general.
- Marketing is a series of strategies, techniques, and practices that aim to add value to specific brands or products for a particular target audience, the consumers.
- Marketing involves the production, logistics, commercialization, and post-sale of products/services.
- Marketing identifies unfulfilled needs and desires, defines, measures, and quantifies the identified market size and potential profit.
- Marketing is not only about selling something.
- Marketing is a set of activities that create, communicate, deliver, and exchange value for the benefit of individuals, organizations, and society at large.
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