Sac State Marketing 101 Exam 1

This is an example of ________.

These three groups are examples of ________.

Jolene's firm most likely practices the ________.

They are acting upon ________.

It is most accurate to say that instead of focusing on each individual transaction, Gina and her staff put a priority on ________.

This action undertaken by Iceco reflects ________.

Dan has been directed to study the ________ of the company.

Sam has been directed to study the ________ of the organization.

________ provide the resources needed by a company to produce its goods and services.

Sigma is most likely a ________.

Which of the following is true with regard to media publics?

Price & Malone caters to a ________ market.

Government markets consist of government agencies that buy goods and services ________.

Rachel most likely operates in a ________ market.

These two businesses are examples of ________.

The firm Jonathan works for is a ________.

Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics?

Which of the following environments is being studied in this scenario?

Which of the following is true of the baby boomers?

Which of the following is true of Gen Xers?

Which of the following is a potential downside to using patriotic themes in marketing programs?

Consumers in the 'lifestyles of health and sustainability' (LOHAS) market are more likely to seek ______.

A regional supermarket chain running advertisements that donate 1 percent of sales is an example of ______.

Sarah Parker's firm takes a(n) ______ stance toward the marketing environment.

Which of the following is most likely influenced by marketers?

Brad leads the ______ team.

At HoneyCamp Foods, the system that generates actionable marketing insights represents a(n) ______.

In this instance, Diana is using ______.

Which of the following would help the marketing department improve strategic decision making?

________ is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation.

Which of the following is true regarding marketing research?

Which of the following is the first step in the marketing research process?

Which of the following is the final step of the marketing research process?

In ______ research, the objective is to gather preliminary information that will help define the problem.

Ramona is involved in ______ research.

Which of the following types of research would be best suited for understanding consumer attitudes toward a soft drink?

Secondary data consist of ______.

Primary data consist of ______.

Which of the following is a disadvantage of using secondary data?

A company sent a trained observer to watch consumers in their natural environments. This is an example of ______.

In this instance, Juanita is using ______.

Which of the following is most likely an advantage of survey research?

Which of the following is true about survey research?

Which of the following is true with regard to mail questionnaires?

Keeping in mind her restrictive budget, which contact method should Ursula use?

Which of the following is an advantage of telephone interviews?

Margaret is looking for a ______.

In this instance, which contact method is most likely to appeal to Melissa?

Which of the following is an example of an open-end question?

Which of the following questions is an example of a closed-end question?

Which of the following is most likely a disadvantage of focus group interviewing?

Which of the following is a disadvantage of online focus groups?

Which of the following refers to a non-probability sample in which the researcher selects the easiest population members?

Which of the following refers to a non-probability sample where the researcher uses evaluation techniques to select population members?

What is the purpose of a data warehouse?

Which of the following is most likely true about international research?

Which of the following is NOT true about KNN method?

The difference between human needs and wants is that needs are not created by marketers.

When backed by buying power, wants become needs.

Market segmentation is the process of seeking fewer customers for profit maximization only.

An organization's department follows a customer-centered sense-and-respond philosophy.

Customer-managed relationships are marketing relationships that are controlled by customers.

Fast Food, Inc. views marketing as finding and retaining profitable customers by providing them with food they want.

The micro-environment consists of larger societal forces that affect a company.

Marketing success requires building relationships with various stakeholders, leading to the company's value delivery network.

Business markets buy goods and services for further processing in their production processes.

As baby boomers reach their peak earning years, they become lucrative markets for financial services.

Millennials comprise the most commercially influential group in America today.

The introduction of new technologies is equally beneficial to all industries.

The popularity of cause-related marketing as a form of corporate giving is rapidly declining.

Marketing researchers can conduct searches of secondary data sources using mail questionnaires.

A sample is a segment of the population selected for marketing research.

Mail questionnaires can collect large amounts of data at a low cost per respondent.

The first question in a questionnaire should be complicated to weed out uninterested respondents.

Most major companies have appointed a chief privacy officer (CPO) to safeguard privacy.

KNN method can be useful in customer retention.

Which of the following is NOT an accurate description of modern marketing?

According to the five-step model of the marketing process, which of the following is the final step in creating value for customers?

________ are human needs that are shaped by culture and individual personality.

A ________ is some combination of products, services, information, or experiences provided to consumers to satisfy a need or want.

Which of the following terms refers to sellers being preoccupied with their products?

A(n) ________ is the set of actual and potential buyers of a product or service.

The art and science of choosing target markets is called ________.

Selecting which segments of a population to serve is called ________.

Which of the following refers to a set of benefits that a company promises to deliver?

Which of the following statements is true of the production concept?

Which of the following is the aim of the product concept?

Which of the following statements is true of the selling concept?

Which of the following is a characteristic of customer-driven marketing?

________ refers to socially responsible marketing that meets consumer needs while preserving future resources.

Building and maintaining profitable customer relationships by delivering superior value is called ________.

When customers purchase products they act on ________ as they judge values and costs.

The primary key to delivering customer satisfaction is to match product performance with ________.

Hank is looking for a relationship with low-margin customers.

'Losing a customer once means losing the entire stream of possible purchases.' This indicates loss in terms of ________.

Keith offers product suggestions to increase ________.

Customers can be classified into four relationship groups based on profitability. Which customer type is associated with high loyalty?

Which customer group is mentioned in the scenario of loyal yet unprofitable customers?

Which of the following statements about the Internet is most accurate?

Greg's want has now become a(n) ________.