Podcast
Questions and Answers
Which of the following is true about segmentation?
Which of the following is true about segmentation?
- It helps marketers reach customers effectively
- It helps marketers allocate resources efficiently
- It helps marketers understand potential customers (correct)
- It helps marketers make decisions about where to focus their efforts
Why do marketers have to make decisions about where to focus their efforts?
Why do marketers have to make decisions about where to focus their efforts?
- Because marketers want to satisfy all customer needs
- Because marketers want to target all potential customers
- Because marketers want to reach as many people as possible
- Because marketers have finite resources (correct)
What is a market?
What is a market?
- A group of organizations with shared needs
- A group of potential buyers with needs and wants (correct)
- A group of individuals with common problems
- A group of businesses with purchasing power
What is the 'total market'?
What is the 'total market'?
What is targeting?
What is targeting?
Flashcards
Segmentation
Segmentation
A way to divide a large group of potential customers into smaller groups with similar characteristics.
Targeting
Targeting
Deciding which segments of customers are most likely to buy a product.
Total Market
Total Market
All the potential customers who might buy a specific product.
Market
Market
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Marketing Resources
Marketing Resources
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