Market Segmentation Quiz

It helps marketers reach customers effectively

It helps marketers allocate resources efficiently

It helps marketers understand potential customers (correct)

It helps marketers make decisions about where to focus their efforts

Because marketers want to satisfy all customer needs

Because marketers want to target all potential customers

Because marketers want to reach as many people as possible

Because marketers have finite resources (correct)

A group of organizations with shared needs

A group of potential buyers with needs and wants (correct)

A group of individuals with common problems

A group of businesses with purchasing power

<p>All the potential customers for a given product</p> Signup and view all the answers

<p>Determining which segments are most likely to become customers</p> Signup and view all the answers