5 Questions
Which of the following is true about segmentation?
It helps marketers understand potential customers
Why do marketers have to make decisions about where to focus their efforts?
Because marketers have finite resources
What is a market?
A group of potential buyers with needs and wants
What is the 'total market'?
All the potential customers for a given product
What is targeting?
Determining which segments are most likely to become customers
Test your knowledge on market segmentation and its importance in marketing strategies. Learn about the fundamental questions segmentation helps answer and why marketers need to make decisions on where to focus their efforts.
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