Segmentation, Targeting and Product Positioning Quiz
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Questions and Answers

What is segmentation in marketing?

Segmentation in marketing means dividing the market into groups of people who have similar characteristics in certain key product-related areas.

What are the two simple steps to effectively segment a market?

The two simple steps to effectively segment a market are: 1) Identifying group of people or organization, and 2) Aggregating (combining) these groups into larger market segments according to their interest in the product.

How did Toyota rebuild its brand through segmentation?

Toyota targeted a broad segment with the Scion brand, catering to the 63 million generation, and differentiated its products by segments using other brands like Toyota and Lexus.

How has Bank Muscat differentiated its market to reach a wide range of customers?

<p>Bank Muscat has differentiated its market by catering to various customers in different zones, using survey process, marketing research, and audience analysis to effectively reach their wide range of customers.</p> Signup and view all the answers

What role does marketing and advertising operations play in segmentation?

<p>Marketing and advertising operations scan the marketplace to ensure the contentment of both consumers and business entities, aiming for satisfied consumers who can create and expand recall value.</p> Signup and view all the answers

Why is aggregating (combining) groups important in market segmentation?

<p>Aggregating groups is important in market segmentation as it involves combining these groups into larger market segments according to their interest in the product.</p> Signup and view all the answers

What is the main objective of segmentation in marketing?

<p>To divide the market into groups of people with similar characteristics (C)</p> Signup and view all the answers

Why is aggregating (combining) groups important in market segmentation?

<p>To create and expand recall value among consumers (C)</p> Signup and view all the answers

What is the role of marketing and advertising operations in segmentation?

<p>To ensure contentment of both consumers and business entities (D)</p> Signup and view all the answers

How did Toyota rebuild its brand through segmentation?

<p>By targeting a broad segment with a specific brand (D)</p> Signup and view all the answers

What are the two simple steps to effectively segment a market?

<p>Studying characteristics and needs, and aggregating groups (A)</p> Signup and view all the answers

How has Bank Muscat differentiated its market to reach a wide range of customers?

<p>By catering to various customers in different zones (B)</p> Signup and view all the answers

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