Segmentation, Targeting and Product Positioning Quiz

Segmentation in marketing means dividing the market into groups of people who have similar characteristics in certain key product-related areas.

The two simple steps to effectively segment a market are: 1) Identifying group of people or organization, and 2) Aggregating (combining) these groups into larger market segments according to their interest in the product.

Toyota targeted a broad segment with the Scion brand, catering to the 63 million generation, and differentiated its products by segments using other brands like Toyota and Lexus.

<p>Bank Muscat has differentiated its market by catering to various customers in different zones, using survey process, marketing research, and audience analysis to effectively reach their wide range of customers.</p> Signup and view all the answers

<p>Marketing and advertising operations scan the marketplace to ensure the contentment of both consumers and business entities, aiming for satisfied consumers who can create and expand recall value.</p> Signup and view all the answers

<p>Aggregating groups is important in market segmentation as it involves combining these groups into larger market segments according to their interest in the product.</p> Signup and view all the answers

<p>To divide the market into groups of people with similar characteristics (C)</p> Signup and view all the answers

<p>To create and expand recall value among consumers (C)</p> Signup and view all the answers

<p>To ensure contentment of both consumers and business entities (D)</p> Signup and view all the answers

<p>By targeting a broad segment with a specific brand (D)</p> Signup and view all the answers

<p>Studying characteristics and needs, and aggregating groups (A)</p> Signup and view all the answers

<p>By catering to various customers in different zones (B)</p> Signup and view all the answers