Podcast
Questions and Answers
What does the second stage of the target marketing process involve?
What does the second stage of the target marketing process involve?
- Evaluating potential segments
- Selecting target markets
- Profile segment analysis (correct)
- Market targeting assessment
Which of the following is NOT a criterion for effective segmentation?
Which of the following is NOT a criterion for effective segmentation?
- Profitability (correct)
- Substantiality
- Measurability
- Accessibility
What is essential to understand when considering market targeting?
What is essential to understand when considering market targeting?
- Competitors and their market share (correct)
- The company's profit margins
- Potential sales in each segment
- Cost structure of the company
What is a key aspect considered when evaluating potential segments?
What is a key aspect considered when evaluating potential segments?
Why is it important to estimate market potential in each target market?
Why is it important to estimate market potential in each target market?
What is the main focus when selecting target markets according to the text?
What is the main focus when selecting target markets according to the text?
'No company can satisfy everything' refers to what concept in marketing?
'No company can satisfy everything' refers to what concept in marketing?
What does the term SWOT stand for in marketing?
What does the term SWOT stand for in marketing?
Which factor is NOT typically used to describe segment profiles?
Which factor is NOT typically used to describe segment profiles?
When estimating market potential in target markets, what is the primary consideration?
When estimating market potential in target markets, what is the primary consideration?
What is the primary focus when re-positioning brands as marketers?
What is the primary focus when re-positioning brands as marketers?
In the context of market positioning, what does selecting particular market segments signify?
In the context of market positioning, what does selecting particular market segments signify?
When evaluating potential segments, what is a key consideration regarding SWOT analysis?
When evaluating potential segments, what is a key consideration regarding SWOT analysis?
What is an important factor to consider for sustainable profitability when selecting target markets?
What is an important factor to consider for sustainable profitability when selecting target markets?
In the process of re-positioning brands, why is it essential to understand segment profiles?
In the process of re-positioning brands, why is it essential to understand segment profiles?
What type of variables are used in market segmentation to define meaningful segments?
What type of variables are used in market segmentation to define meaningful segments?
In segmenting business markets, which type of market segmentation variables are considered less relevant?
In segmenting business markets, which type of market segmentation variables are considered less relevant?
What does the term 'Geodemographics' refer to in the context of market segmentation?
What does the term 'Geodemographics' refer to in the context of market segmentation?
When selecting target markets, which factor is of primary importance according to the text?
When selecting target markets, which factor is of primary importance according to the text?
Which of the following is a common behavioural variable used in market segmentation?
Which of the following is a common behavioural variable used in market segmentation?
What is the primary focus when re-positioning brands as marketers?
What is the primary focus when re-positioning brands as marketers?
Why is it crucial to effectively position brands in the market?
Why is it crucial to effectively position brands in the market?
When selecting target markets, what is a key consideration for marketers?
When selecting target markets, what is a key consideration for marketers?
What is a crucial aspect to evaluate when assessing potential market segments?
What is a crucial aspect to evaluate when assessing potential market segments?
In the context of market positioning, what is the significance of understanding consumer needs?
In the context of market positioning, what is the significance of understanding consumer needs?
What is the primary purpose of market positioning according to the text?
What is the primary purpose of market positioning according to the text?
When determining appropriate positioning for products, what common technique is often used?
When determining appropriate positioning for products, what common technique is often used?
What does the analysis of current positioning involve?
What does the analysis of current positioning involve?
Which factor is crucial when considering re-positioning a brand?
Which factor is crucial when considering re-positioning a brand?
Why is understanding customer perception essential in market positioning?
Why is understanding customer perception essential in market positioning?
What is the primary focus when re-positioning brands as marketers?
What is the primary focus when re-positioning brands as marketers?
Why is it important to estimate market potential in each target market?
Why is it important to estimate market potential in each target market?
What does selecting particular market segments signify in the context of market positioning?
What does selecting particular market segments signify in the context of market positioning?
What is a crucial aspect to evaluate when assessing potential market segments?
What is a crucial aspect to evaluate when assessing potential market segments?
What type of variables are used in market segmentation to define meaningful segments?
What type of variables are used in market segmentation to define meaningful segments?
What are the four broad categories of variables used in market segmentation to define meaningful segments?
What are the four broad categories of variables used in market segmentation to define meaningful segments?
Why are customized or one-to-one segmentation strategies considered best suited for business markets?
Why are customized or one-to-one segmentation strategies considered best suited for business markets?
What is the primary focus of re-positioning brands as marketers?
What is the primary focus of re-positioning brands as marketers?
When evaluating potential market segments, what is a key consideration regarding SWOT analysis?
When evaluating potential market segments, what is a key consideration regarding SWOT analysis?
What is an important factor to consider for sustainable profitability when selecting target markets?
What is an important factor to consider for sustainable profitability when selecting target markets?
What are the key criteria for effective segmentation as mentioned in the text?
What are the key criteria for effective segmentation as mentioned in the text?
Describe the process of profiling segments in the target marketing process.
Describe the process of profiling segments in the target marketing process.
What factors are typically examined in the evaluation of potential segments?
What factors are typically examined in the evaluation of potential segments?
Why is estimating market potential important when selecting target markets?
Why is estimating market potential important when selecting target markets?
What is the primary focus when selecting target markets according to the text?
What is the primary focus when selecting target markets according to the text?
Why is market research important when determining appropriate positioning for products?
Why is market research important when determining appropriate positioning for products?
What is the significance of conceptual mapping in determining positioning for products?
What is the significance of conceptual mapping in determining positioning for products?
How can marketers ensure the marketing mix for each segment is sustainable long-term?
How can marketers ensure the marketing mix for each segment is sustainable long-term?
When evaluating potential segments, what is a key consideration regarding SWOT analysis?
When evaluating potential segments, what is a key consideration regarding SWOT analysis?
Why is understanding customer perception essential in market positioning?
Why is understanding customer perception essential in market positioning?
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