Market Segmentation Concepts Quiz

Once the organization has completed the analysis of its macro - and micro-environment, the event organizers are in a position to evaluate its marketing position. With this, the organizers can begin the planning of the next stage which is target segmentation. In this Unit we will learn about marketing segmentation and after going through this Unit, you should be able to: Describe the concept of market ______

Relate to the basic approaches to ______

The market for event companies is a collection of its existing and potential customers/ stakeholders differing in their wants, demands, motives, characteristics and reasons for participating in any ______

Learn the meaning and process of targeting markets for ______

Once the organization has completed the analysis of its macro - and micro-environment, the event organizers are in a position to evaluate its marketing position. With this, the organizers can begin the planning of the next stage which is target segmentation. In this Unit we will learn about marketing segmentation and after going through this Unit, you should be able to: Describe the concept of market ______

Marketing Concepts UNIT 3 MARKET ______

The market for event companies is a collection of its existing and potential customers/ stakeholders differing in their wants, demands, motives, characteristics and reasons for participating in any ______

Relate to the basic approaches to ______

Develop an understanding of segmentation bases in B2C and B2B ______;

Learn the meaning and process of targeting markets for ______

The market for event companies is a collection of its existing and potential customers/ stakeholders differing in their wants, demands, motives, characteristics and reasons for participating in any ______

Describe the concept of market ______

Relate to the basic approaches to ______

Develop an understanding of segmentation bases in B2C and B2B ______;

Marketing Concepts UNIT 3 MARKET ______