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Questions and Answers
Once the organization has completed the analysis of its macro - and micro-environment, the event organizers are in a position to evaluate its marketing position. With this, the organizers can begin the planning of the next stage which is target segmentation. In this Unit we will learn about marketing segmentation and after going through this Unit, you should be able to: Describe the concept of market ______
Once the organization has completed the analysis of its macro - and micro-environment, the event organizers are in a position to evaluate its marketing position. With this, the organizers can begin the planning of the next stage which is target segmentation. In this Unit we will learn about marketing segmentation and after going through this Unit, you should be able to: Describe the concept of market ______
segmentation
Relate to the basic approaches to ______
Relate to the basic approaches to ______
segmentation
The market for event companies is a collection of its existing and potential customers/ stakeholders differing in their wants, demands, motives, characteristics and reasons for participating in any ______
The market for event companies is a collection of its existing and potential customers/ stakeholders differing in their wants, demands, motives, characteristics and reasons for participating in any ______
event
Learn the meaning and process of targeting markets for ______
Learn the meaning and process of targeting markets for ______
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Once the organization has completed the analysis of its macro - and micro-environment, the event organizers are in a position to evaluate its marketing position. With this, the organizers can begin the planning of the next stage which is target segmentation. In this Unit we will learn about marketing segmentation and after going through this Unit, you should be able to: Describe the concept of market ______
Once the organization has completed the analysis of its macro - and micro-environment, the event organizers are in a position to evaluate its marketing position. With this, the organizers can begin the planning of the next stage which is target segmentation. In this Unit we will learn about marketing segmentation and after going through this Unit, you should be able to: Describe the concept of market ______
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Marketing Concepts UNIT 3 MARKET ______
Marketing Concepts UNIT 3 MARKET ______
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The market for event companies is a collection of its existing and potential customers/ stakeholders differing in their wants, demands, motives, characteristics and reasons for participating in any ______
The market for event companies is a collection of its existing and potential customers/ stakeholders differing in their wants, demands, motives, characteristics and reasons for participating in any ______
Signup and view all the answers
Relate to the basic approaches to ______
Relate to the basic approaches to ______
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Develop an understanding of segmentation bases in B2C and B2B ______;
Develop an understanding of segmentation bases in B2C and B2B ______;
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Learn the meaning and process of targeting markets for ______
Learn the meaning and process of targeting markets for ______
Signup and view all the answers
The market for event companies is a collection of its existing and potential customers/ stakeholders differing in their wants, demands, motives, characteristics and reasons for participating in any ______
The market for event companies is a collection of its existing and potential customers/ stakeholders differing in their wants, demands, motives, characteristics and reasons for participating in any ______
Signup and view all the answers
Describe the concept of market ______
Describe the concept of market ______
Signup and view all the answers
Relate to the basic approaches to ______
Relate to the basic approaches to ______
Signup and view all the answers
Develop an understanding of segmentation bases in B2C and B2B ______;
Develop an understanding of segmentation bases in B2C and B2B ______;
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Marketing Concepts UNIT 3 MARKET ______
Marketing Concepts UNIT 3 MARKET ______
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Study Notes
Marketing Segmentation and Targeting
- After analyzing macro and micro-environments, organizations reassess their marketing position.
- The next critical phase is target segmentation, identifying specific customer groups.
- Marketing segmentation involves classifying the market based on various characteristics and needs of customers/stakeholders.
Market Characteristics
- The event market consists of existing and potential customers with diverse wants, demands, motives, and characteristics.
- Different reasons drive stakeholders to participate in events, highlighting the need for tailored marketing strategies.
Core Learning Objectives
- Understand the fundamentals of market segmentation, including definitions and concepts.
- Familiarize with basic approaches to market segmentation, crucial for effective marketing planning.
- Develop insight into segmentation bases that apply to both Business-to-Consumer (B2C) and Business-to-Business (B2B) contexts.
Targeting Markets
- Gain knowledge of the targeting process, which involves selecting specific market segments to serve.
- Targeting ensures that marketing efforts align with the profile of customers who are most likely to engage and participate.
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Description
Test your knowledge of market segmentation concepts with this quiz. Explore the concept of market segmentation, tasks involved, targeting, and more.
