Marketing Mix and Market Segmentation Quiz

Which one of these is a broad classification of products and services based on the types of consumers that use them?

What type of products and services are less frequently purchased by consumers, but are carefully compared on suitability, quality, price, and style?

What type of consumer products and services have unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort?

What type of consumer products and services are those that the consumer either does not know about or knows about but does not normally think about buying, requiring a lot of advertising, personal selling, and other marketing efforts?

What type of products are those purchased for further processing or for use in conducting a business?

Which of the following is NOT one of the two broad classifications of products and services based on the types of consumers that use them?

Which type of product is the most frequently purchased by consumers?

Which type of product requires the least amount of time and effort from consumers in gathering information and making comparisons?

What is the primary factor that distinguishes shopping products from convenience products?

Which type of product requires the most significant purchase effort from consumers?