Marketing Mix and Market Segmentation Quiz
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Questions and Answers

Which one of these is a broad classification of products and services based on the types of consumers that use them?

  • Supplies and services
  • Industrial products (correct)
  • Marketing Mix
  • Materials and parts
  • What type of products and services are less frequently purchased by consumers, but are carefully compared on suitability, quality, price, and style?

  • Unsought products
  • Industrial products
  • Convenience products
  • Shopping products (correct)
  • What type of consumer products and services have unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort?

  • Specialty products (correct)
  • Industrial products
  • Unsought products
  • Convenience products
  • What type of consumer products and services are those that the consumer either does not know about or knows about but does not normally think about buying, requiring a lot of advertising, personal selling, and other marketing efforts?

    <p>Unsought products</p> Signup and view all the answers

    What type of products are those purchased for further processing or for use in conducting a business?

    <p>Industrial products</p> Signup and view all the answers

    Which of the following is NOT one of the two broad classifications of products and services based on the types of consumers that use them?

    <p>Marketing Mix</p> Signup and view all the answers

    Which type of product is the most frequently purchased by consumers?

    <p>Convenience products</p> Signup and view all the answers

    Which type of product requires the least amount of time and effort from consumers in gathering information and making comparisons?

    <p>Convenience products</p> Signup and view all the answers

    What is the primary factor that distinguishes shopping products from convenience products?

    <p>Consumer purchase effort</p> Signup and view all the answers

    Which type of product requires the most significant purchase effort from consumers?

    <p>Specialty products</p> Signup and view all the answers

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