(4) - Q2 [11-20]

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Questions and Answers

Which of the following is an example of a highly customized service delivery system, which refers to a service system that is tailored to meet the unique needs and preferences of individual customers?

  • A customer purchasing a pre-packaged gift basket from a gift shop
  • A customer ordering a pizza online for delivery
  • A customer receiving personalized financial planning advice from an advisor (correct)
  • A customer purchasing a ticket to a movie theater

Which of the following is an example of a service delivery system with a high degree of judgment involved, which refers to a service system that requires the service provider to use their professional expertise, knowledge, and judgment to make decisions that are critical to the delivery of the service?

  • A customer using an ATM to withdraw cash from their account
  • A customer using a self-checkout machine at a grocery store
  • A patient receiving medical treatment from a doctor (correct)
  • A passenger using an electronic check-in kiosk at an airport

Which of the following is an example of a service delivery system with a low degree of judgment involved, which refers to a service system that does not require the service provider to use their professional expertise, knowledge, or judgment to make critical decisions related to the delivery of the service?

  • A customer receiving a haircut at a salon
  • A customer using a mobile app to order food for delivery
  • A customer using an automated car wash (correct)
  • A customer purchasing a product from an online retailer

Which of the following is an example of a service delivery system with a high degree of customization, which refers to a service system that allows for a high level of personalization and tailoring of the service to the specific needs and preferences of individual customers?

<p>A customer receiving financial advice from a wealth management firm (C)</p> Signup and view all the answers

Which of the following is an example of a service with inelastic demand, which refers to a service for which changes in price have little effect on the quantity demanded?

<p>Gasoline (A)</p> Signup and view all the answers

Which of the following is an example of a service with elastic demand, which refers to a service for which changes in price have a significant effect on the quantity demanded?

<p>Luxury car rentals (C)</p> Signup and view all the answers

Which of the following is an example of a service with inelastic supply, which refers to a service for which changes in price have little effect on the quantity supplied?

<p>Custom-made furniture (B)</p> Signup and view all the answers

Which of the following is an example of a service delivered through self-service technology, which refers to the use of technology to allow customers to perform service-related tasks themselves without the need for direct interaction with service personnel?

<p>A mobile banking app that allows customers to deposit checks remotely (C)</p> Signup and view all the answers

Which of the following is an example of a service delivered through remote delivery, which refers to the delivery of services to customers without the need for face-to-face interaction or physical proximity?

<p>A grocery store that offers home delivery (C)</p> Signup and view all the answers

Which of the following is an example of a service delivered through indirect contact, which refers to the delivery of services that do not involve face-to-face interaction between the service provider and the customer?

<p>Booking a hotel room online (A)</p> Signup and view all the answers

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Study Notes

Service Delivery Systems

  • A highly customized service delivery system is tailored to meet the unique needs and preferences of individual customers, e.g. a tailor-made suit.
  • A service delivery system with a high degree of judgment involved requires the service provider to use their professional expertise, knowledge, and judgment to make critical decisions, e.g. a doctor diagnosing a patient.
  • A service delivery system with a low degree of judgment involved does not require the service provider to use their professional expertise, knowledge, or judgment to make critical decisions, e.g. a fast-food restaurant.

Service Demand

  • A service with inelastic demand is a service for which changes in price have little effect on the quantity demanded, e.g. a hospital emergency room.
  • A service with elastic demand is a service for which changes in price have a significant effect on the quantity demanded, e.g. a luxury resort.

Service Supply

  • A service with inelastic supply is a service for which changes in price have little effect on the quantity supplied, e.g. a concert ticket sales.

Service Delivery Methods

  • Self-service technology allows customers to perform service-related tasks themselves without the need for direct interaction with service personnel, e.g. an ATM.
  • Remote delivery involves the delivery of services to customers without the need for face-to-face interaction or physical proximity, e.g. online education.
  • Indirect contact involves the delivery of services that do not involve face-to-face interaction between the service provider and the customer, e.g. a mail-order catalog.

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