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Market Research Types

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Questions and Answers

What is the primary goal of market segmentation?

To forecast future market developments
To analyze competitors and their strategies
To identify and categorize groups within a market (correct)
To assess cultural factors that influence market trends

What type of market research is used to analyze the strengths and weaknesses of competitors?

Pricing research
Feasibility studies
Competitive analysis (correct)
Trend analysis

What is the key objective of distribution channel analysis?

To evaluate the pathways through which products reach consumers (correct)
To forecast future market developments
To gather data about consumer preferences
To understand laws and regulations affecting the market

What type of market research is used to forecast future market developments?

Trend analysis (D) Signup and view all the answers

What is the primary objective of pricing research?

To analyze consumer response to pricing strategies (C) Signup and view all the answers

What is the key benefit of understanding cultural differences in market research?

To provide a competitive edge (A) Signup and view all the answers

What does customer satisfaction primarily aim to determine?

What people think about the product (B) Signup and view all the answers

Which analysis involves comparing a product with similar products from other companies?

AIT Competitor Analysis (C) Signup and view all the answers

What is measured by the market response?

How much of the product is being sold and how popular it is (B) Signup and view all the answers

What is the primary goal of marketing effectiveness?

To measure how well the marketing campaign is working (A) Signup and view all the answers

Which measure determines whether the product meets the needs and wants of the target market?

Product-Market Fit (C) Signup and view all the answers

What do customer satisfaction and product-market fit both involve?

Feedback from customers (C) Signup and view all the answers

What is the primary purpose of understanding territory assessments in a business?

To understand cultural markers and purchasing habits in different territories (D) Signup and view all the answers

What is an advantage of calculating sales potential?

It allows for proper sales planning and attainable sales goals (D) Signup and view all the answers

What is product performance focused on in product/market testing?

The overall performance, durability, reliability, and usability of the product (D) Signup and view all the answers

Why is it important to assign sales representatives to specific territories?

To match their sales methods and experiences with the territory characteristics (A) Signup and view all the answers

What is a benefit of product/market testing?

It provides insights on how to improve products or marketing campaigns (C) Signup and view all the answers

Why is market segmentation important in a business?

To maximize profits in each area (B) Signup and view all the answers

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