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Questions and Answers
What is the primary focus of quantitative research?
What is the primary focus of quantitative research?
- Creating questionnaires
- Analyzing numerical data (correct)
- Sampling
- Conducting surveys
Which method involves direct interaction with consumers or third-party entities?
Which method involves direct interaction with consumers or third-party entities?
- Binary questionnaires
- Quantitative research (correct)
- Sampling
- Customer surveys
What type of questions are commonly used in quantitative surveys?
What type of questions are commonly used in quantitative surveys?
- Multiple-choice questions
- Yes/no questions or rating scales (correct)
- Open-ended questions
- True/false questions
What is the purpose of a questionnaire in research?
What is the purpose of a questionnaire in research?
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Why is primary research essential for businesses?
Why is primary research essential for businesses?
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What is the main benefit of using random or probability sampling in research?
What is the main benefit of using random or probability sampling in research?
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Which qualitative research method involves observing consumers in their own homes?
Which qualitative research method involves observing consumers in their own homes?
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What distinguishes open-ended questionnaires from closed-ended questions?
What distinguishes open-ended questionnaires from closed-ended questions?
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In qualitative research, what is the primary goal of conducting individual interviews?
In qualitative research, what is the primary goal of conducting individual interviews?
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How does case study research differ from ethnographic research in qualitative studies?
How does case study research differ from ethnographic research in qualitative studies?
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