10 Questions
What is the primary focus of quantitative research?
Analyzing numerical data
Which method involves direct interaction with consumers or third-party entities?
Quantitative research
What type of questions are commonly used in quantitative surveys?
Yes/no questions or rating scales
What is the purpose of a questionnaire in research?
Gather valuable information from participants
Why is primary research essential for businesses?
To better understand consumer preferences and needs
What is the main benefit of using random or probability sampling in research?
Minimizes bias and increases unbiased estimates
Which qualitative research method involves observing consumers in their own homes?
Ethnographic Research
What distinguishes open-ended questionnaires from closed-ended questions?
Phrase questions as statements requiring extended responses
In qualitative research, what is the primary goal of conducting individual interviews?
Collecting detailed responses from participants
How does case study research differ from ethnographic research in qualitative studies?
Focuses on explaining specific issues in detail within real-life contexts
Learn about the two types of market research according to David in 2022. Explore the significance of primary research and how it helps businesses in understanding consumer preferences and needs.
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