Podcast
Questions and Answers
Why is the grower who produces a 'better product' considered not market oriented?
Why is the grower who produces a 'better product' considered not market oriented?
- The grower prioritizes high-pressure selling tactics.
- The grower focuses on providing customer satisfaction.
- The grower follows a market-oriented approach by improving the product.
- The grower ignores the real needs of the consumer. (correct)
Which philosophy leads businesses to consistently focus on customer satisfaction?
Which philosophy leads businesses to consistently focus on customer satisfaction?
- Selling concept
- Marketing philosophy (correct)
- Product concept
- Production concept
What is a key characteristic of the most successful agribusiness according to the text?
What is a key characteristic of the most successful agribusiness according to the text?
- Emphasizing overcapacity production
- Prioritizing high-pressure selling
- Yielding large price-cost differences (correct)
- Ignoring customer needs
Which of the following is NOT considered a component of the marketing mix?
Which of the following is NOT considered a component of the marketing mix?
In which scenario would a firm be practicing the selling concept according to Kotler?
In which scenario would a firm be practicing the selling concept according to Kotler?
What do wide and effective distribution channels in agricultural marketing help achieve?
What do wide and effective distribution channels in agricultural marketing help achieve?
Why do small-scale producers offer complementary products in their product mix?
Why do small-scale producers offer complementary products in their product mix?
What is the primary reason for offering a single product by new product organizations entering the market?
What is the primary reason for offering a single product by new product organizations entering the market?
How does holding a full product line benefit product distributors?
How does holding a full product line benefit product distributors?
What are the dimensions of a product mix?
What are the dimensions of a product mix?
Why is seasonality considered in the nature of agricultural products?
Why is seasonality considered in the nature of agricultural products?
What role do jobbing markets play in the marketing of agricultural goods?
What role do jobbing markets play in the marketing of agricultural goods?
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