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Market Orientation for Rurally Based Enterprises Quiz

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Market Orientation for Rurally Based Enterprises Quiz

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Questions and Answers

Why is the grower who produces a 'better product' considered not market oriented?

The grower prioritizes high-pressure selling tactics.

The grower focuses on providing customer satisfaction.

The grower follows a market-oriented approach by improving the product.

The grower ignores the real needs of the consumer. (correct)

Which philosophy leads businesses to consistently focus on customer satisfaction?

Selling concept

Marketing philosophy (correct)

Product concept

Production concept

What is a key characteristic of the most successful agribusiness according to the text?

Emphasizing overcapacity production

Prioritizing high-pressure selling

Yielding large price-cost differences (correct)

Ignoring customer needs

Which of the following is NOT considered a component of the marketing mix?

Customer satisfaction Signup and view all the answers

In which scenario would a firm be practicing the selling concept according to Kotler?

Having over capacity and focusing on selling what they can make Signup and view all the answers

What do wide and effective distribution channels in agricultural marketing help achieve?

Efficient marketing of agricultural goods Signup and view all the answers

Why do small-scale producers offer complementary products in their product mix?

To gain entry to distribution channels Signup and view all the answers

What is the primary reason for offering a single product by new product organizations entering the market?

To introduce the product to the market Signup and view all the answers

How does holding a full product line benefit product distributors?

Enhances customer convenience Signup and view all the answers

What are the dimensions of a product mix?

Assortment and product line Signup and view all the answers

Why is seasonality considered in the nature of agricultural products?

To plan marketing strategies Signup and view all the answers

What role do jobbing markets play in the marketing of agricultural goods?

Secondary wholesale markets Signup and view all the answers