12 Questions
Why is the grower who produces a 'better product' considered not market oriented?
The grower ignores the real needs of the consumer.
Which philosophy leads businesses to consistently focus on customer satisfaction?
Marketing philosophy
What is a key characteristic of the most successful agribusiness according to the text?
Yielding large price-cost differences
Which of the following is NOT considered a component of the marketing mix?
Customer satisfaction
In which scenario would a firm be practicing the selling concept according to Kotler?
Having over capacity and focusing on selling what they can make
What do wide and effective distribution channels in agricultural marketing help achieve?
Efficient marketing of agricultural goods
Why do small-scale producers offer complementary products in their product mix?
To gain entry to distribution channels
What is the primary reason for offering a single product by new product organizations entering the market?
To introduce the product to the market
How does holding a full product line benefit product distributors?
Enhances customer convenience
What are the dimensions of a product mix?
Assortment and product line
Why is seasonality considered in the nature of agricultural products?
To plan marketing strategies
What role do jobbing markets play in the marketing of agricultural goods?
Secondary wholesale markets
Test your knowledge on how rurally based enterprises, including small-holdings, can improve their earning potential through market orientation, adding value to commodities, and market liberalisation. Learn about increasing profit margins by creating value-added products.
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