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Questions and Answers
Which of the following is a method of market research?
Which of the following is a method of market research?
- Limitations of methods
- Product orientation
- Market segmentation
- Market orientation (correct)
What is the purpose of market segmentation?
What is the purpose of market segmentation?
- To develop product and market orientation
- To conduct market research
- To understand and meet the needs of the target market (correct)
- To identify limitations of market research methods
What are the uses of market research?
What are the uses of market research?
- To understand and meet the needs of the target market
- To develop product and market orientation (correct)
- To conduct market segmentation
- To identify limitations of market research methods
