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Market Orientation and Market Research Quiz

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Market Orientation and Market Research Quiz

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Questions and Answers

Which of the following is a method of market research?

Limitations of methods

Product orientation

Market segmentation

Market orientation (correct)

What is the purpose of market segmentation?

To develop product and market orientation

To conduct market research

To understand and meet the needs of the target market (correct)

To identify limitations of market research methods

What are the uses of market research?

To understand and meet the needs of the target market

To develop product and market orientation (correct)

To conduct market segmentation

To identify limitations of market research methods

Market Orientation and Market Research Quiz

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Questions and Answers

Which of the following is a method of market research?

What is the purpose of market segmentation?

What are the uses of market research?

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