Market Orientation and Market Research Quiz
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Questions and Answers

Which of the following is a method of market research?

  • Limitations of methods
  • Product orientation
  • Market segmentation
  • Market orientation (correct)

    • What is the purpose of market segmentation?

  • To develop product and market orientation
  • To conduct market research
  • To understand and meet the needs of the target market (correct)
  • To identify limitations of market research methods

    • What are the uses of market research?

  • To understand and meet the needs of the target market
  • To develop product and market orientation (correct)
  • To conduct market segmentation
  • To identify limitations of market research methods

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