Market Analysis and Porter's Framework

A political system where the government is controlled by the people, either directly or through elected representatives.

A political system where one person or party holds absolute power over all aspects of life.

A political philosophy emphasizing collective goals and social responsibility.

A political philosophy emphasizing individual rights and freedoms.

Factors determining a company's success in a specific market.

The overall stability and predictability of a country's political system.

The impact of a country's existing laws and regulations on businesses.

The level of acceptance and approval for ethical marketing practices within a country.

Analyzing a potential market to understand its attractiveness and identify opportunities and threats related to company strengths and weaknesses.

The size of the market measured based on present and potential sales. Determine the market size using government data, trade associations, financial data from major players, and customer surveys.

The rate at which the market is growing, which can be estimated by extrapolating historical data or studying growth drivers like demography and sales of complementary products

A framework that helps identify external factors that can impact business operations. These factors include political, economic, social, technological, environmental, and legal aspects.

Analyzing the cost structure of the industry, which includes factors like raw materials, manufacturing, and distribution costs, to understand profitability potential.

Understanding the distribution channels available for delivering products or services to the customer.

Analyzing the trends that are shaping the market, such as technological advancements, consumer preferences, or regulatory changes.

The average profit potential of a market. It indicates how easy or difficult it is to make money in that market.

A framework that identifies five factors influencing market profitability: Buyer power, Supplier power, Barriers to entry, Threat of substitute products, and Rivalry among firms.

A model that breaks down the activities involved in creating and delivering a product. It helps understand where value is added and where costs occur.

The size of the market and its growth rate. This helps assess the potential of a market and its future prospects.

A legal system based on traditions, precedents, and customs. Decisions are made by judges based on previous rulings and interpretations.

A legal system based on a comprehensive set of written laws organized into codes. Judges apply these codes to specific cases.

A legal system based on religious teachings, with laws derived from sacred texts and interpretations by religious authorities.

The legal rights to own and control property, including tangible assets like land and buildings, and intangible assets like intellectual property.

The likelihood of individuals or firms engaging in corrupt practices, such as bribery, extortion, and influence peddling.

The protection of creations of the mind, such as inventions, literary and artistic works, and symbols, signs, and images used in commerce.

The timing of entry into a foreign market, with early entry occurring before other foreign firms and late entry happening after.

The advantages gained by being the first to enter a foreign market, such as establishing brand recognition, controlling resources, and building market share.

The challenge of being the first to introduce a product or service to a market, often entailing significant costs and risks, despite the potential advantages of early adoption.

The costs associated with being the first mover in a market, including building brand awareness, establishing supply chains, training teams, and working with regulators.

The process of dividing a larger target market into smaller, more homogeneous groups with similar characteristics and needs.

The process of evaluating the attractiveness of different markets based on factors like market size, growth potential, competition, and regulatory environment.

The strategy of positioning your product or brand in a specific way in the minds of target customers, differentiating it from competitors.

A list of actions and decisions a company takes to reach its marketing goals, including product, price, promotion, and place.

The process of creating a strong and recognizable image for a product or brand in the minds of customers through consistent messaging, branding, and marketing efforts.