Manufacturing Strategy Quiz
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Questions and Answers

Which of the following is NOT a factor considered in market approach to strategy?

  • Market stability
  • Market share
  • Product cost (correct)
  • Product range

    • What are the five forces of competition according to the text?

  • Make v Buy decisions, responsiveness, lowest cost producer, flexibility, dependability
  • Threat of new competitors, market stability, responsiveness, lowest cost producer, bargaining power of customers
  • Market stability, market share, product range, product characteristics, customer characteristics
  • Threat of new competitors, bargaining power of suppliers, internal competition, threat of new technology, bargaining power of customers (correct)

    • What are the three generic strategies proposed by ME Porter?

  • Market stability, market share, product range
  • Make v Buy decisions, responsiveness, lowest cost producer
  • Threat of new competitors, bargaining power of suppliers, internal competition
  • Lowest cost, niche, differentiate (correct)

    • According to the text, what is a characteristic of Rising Stars in the Product Matrix?

    <p>High share in a high growth market</p> Signup and view all the answers

    According to the text, what is a characteristic of Dogs in the Product Matrix?

    <p>Low share in a low growth market</p> Signup and view all the answers

    According to the text, what is a characteristic of Cash Cows in the Product Matrix?

    <p>Require little finance and generate lots of cash</p> Signup and view all the answers

    According to the text, what is a characteristic of Problem Child in the Product Matrix?

    <p>Require finance and don't bring returns</p> Signup and view all the answers

    Which company is known for selling direct to customers and using online sales?

    <p>Dell Computers</p> Signup and view all the answers

    Which company has a high risk of obsolescence?

    <p>IBM</p> Signup and view all the answers

    What is the key factor in competing through strategy?

    <p>Good performance with a shared vision</p> Signup and view all the answers

    What must manufacturing strategy integrate with?

    <p>Business strategy</p> Signup and view all the answers

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