11 Questions
Which of the following is NOT a factor considered in market approach to strategy?
Product cost
What are the five forces of competition according to the text?
Threat of new competitors, bargaining power of suppliers, internal competition, threat of new technology, bargaining power of customers
What are the three generic strategies proposed by ME Porter?
Lowest cost, niche, differentiate
According to the text, what is a characteristic of Rising Stars in the Product Matrix?
High share in a high growth market
According to the text, what is a characteristic of Dogs in the Product Matrix?
Low share in a low growth market
According to the text, what is a characteristic of Cash Cows in the Product Matrix?
Require little finance and generate lots of cash
According to the text, what is a characteristic of Problem Child in the Product Matrix?
Require finance and don't bring returns
Which company is known for selling direct to customers and using online sales?
Dell Computers
Which company has a high risk of obsolescence?
IBM
What is the key factor in competing through strategy?
Good performance with a shared vision
What must manufacturing strategy integrate with?
Business strategy
Test your knowledge of manufacturing strategy with this quiz. Explore topics such as market approach, make vs buy decisions, and competing through strategy. Perfect for students or professionals in manufacturing management.
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