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Manufacturing Strategy Quiz

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Questions and Answers

Which of the following is NOT a factor considered in market approach to strategy?

Market stability

Market share

Product cost (correct)

Product range

What are the five forces of competition according to the text?

Make v Buy decisions, responsiveness, lowest cost producer, flexibility, dependability

Threat of new competitors, market stability, responsiveness, lowest cost producer, bargaining power of customers

Market stability, market share, product range, product characteristics, customer characteristics

Threat of new competitors, bargaining power of suppliers, internal competition, threat of new technology, bargaining power of customers (correct)

What are the three generic strategies proposed by ME Porter?

Market stability, market share, product range

Make v Buy decisions, responsiveness, lowest cost producer

Threat of new competitors, bargaining power of suppliers, internal competition

Lowest cost, niche, differentiate (correct)

According to the text, what is a characteristic of Rising Stars in the Product Matrix?

High share in a high growth market Signup and view all the answers

According to the text, what is a characteristic of Dogs in the Product Matrix?

Low share in a low growth market Signup and view all the answers

According to the text, what is a characteristic of Cash Cows in the Product Matrix?

Require little finance and generate lots of cash Signup and view all the answers

According to the text, what is a characteristic of Problem Child in the Product Matrix?

Require finance and don't bring returns Signup and view all the answers

Which company is known for selling direct to customers and using online sales?

Dell Computers Signup and view all the answers

Which company has a high risk of obsolescence?

IBM Signup and view all the answers

What is the key factor in competing through strategy?

Good performance with a shared vision Signup and view all the answers

What must manufacturing strategy integrate with?

Business strategy Signup and view all the answers