Manufacturing Strategy Quiz
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Questions and Answers

Which company strategy emphasizes direct sales to customers and online sales?

  • Both DELL and Competitor X
  • DELL (correct)
  • Neither DELL nor Competitor X
  • Competitor X

    • Which company has a high risk of obsolescence due to slow response time?

  • Both DELL and Competitor X
  • Competitor X (correct)
  • DELL
  • Neither DELL nor Competitor X

    • What is the key factor in competing through strategy?

  • Bland statements of intent
  • High visibility of strategy
  • Good performance
  • Shared vision (correct)

    • Which function must understand the capability they are 'selling'?

    <p>Marketing</p> Signup and view all the answers

    What is the link between business strategy and manufacturing strategic actions?

    <p>Business: Need to enter Asian markets, Manufacturing: Need to develop assembly processes in Vietnam</p> Signup and view all the answers

    Which approach utilises generally recognised 'Best practice' like Lean and Six Sigma?

    <p>World Class Manufacturing</p> Signup and view all the answers

    Which concept must be thought through to fully benefit the firm when applying 'Best Practice'?

    <p>Application of 'Best Practice'</p> Signup and view all the answers

    What must manufacturing do to integrate with business strategy?

    <p>Understand where the business fits to the changing landscape</p> Signup and view all the answers

    What does manufacturing need to do in a changing environment?

    <p>Adapt</p> Signup and view all the answers

    What factors need to be understood when determining the manufacturing approach?

    <p>Market conditions, manufacturing system, and product</p> Signup and view all the answers

    Which one of these is NOT a characteristic of a Cash Cow in the Product Matrix?

    <p>Require finance but bring great returns</p> Signup and view all the answers

    Which one of these is a characteristic of a Rising Star in the Product Matrix?

    <p>Require finance but bring great returns</p> Signup and view all the answers

    Which one of these is a characteristic of a Dog in the Product Matrix?

    <p>Require finance and don’t bring returns</p> Signup and view all the answers

    Which one of these is a characteristic of a Problem Child in the Product Matrix?

    <p>Low share in a high growth market</p> Signup and view all the answers

    Which one of these is NOT one of the 4 Ps of the Marketing Mix?

    <p>Positioning</p> Signup and view all the answers

    Which one of these is NOT a manufacturing challenge mentioned in the text?

    <p>Customer empowerment</p> Signup and view all the answers

    Which one of these is NOT a component of the Manufacturing Mix?

    <p>Innovation</p> Signup and view all the answers

    Which one of these is NOT a classification of companies based on manufacturing processes?

    <p>Engineer To Order (ETO)</p> Signup and view all the answers

    Which one of these is NOT a key concept related to the de-coupling point in manufacturing?

    <p>Lean</p> Signup and view all the answers

    Which one of these is NOT a type of postponement mentioned in the text?

    <p>Forecast postponement</p> Signup and view all the answers

    Which one of the following is a factor considered in the make vs buy decision in manufacturing?

    <p>Bargaining power of customers</p> Signup and view all the answers

    Which one of the following is NOT a manufacturing goal?

    <p>Lowest cost producer</p> Signup and view all the answers

    According to ME Porter, what are the three generic strategies?

    <p>Lowest cost, niche, differentiate</p> Signup and view all the answers

    Which one of the following is NOT a factor considered in market approach to strategy?

    <p>Customer characteristics</p> Signup and view all the answers

    What is the role of manufacturing in achieving business objectives?

    <p>Conducting competitive operations successfully</p> Signup and view all the answers

    Which one of the following is NOT one of the 5 forces of competition?

    <p>Market stability</p> Signup and view all the answers

    What is the decoupling point in manufacturing strategy?

    <p>The point at which a company decides to make or buy a product</p> Signup and view all the answers

    What are the four manufacturing goals mentioned in the text?

    <p>Responsiveness, lowest cost producer, flexibility, product range</p> Signup and view all the answers

    What is the purpose of a competitive strategy in manufacturing?

    <p>To differentiate the company's products</p> Signup and view all the answers

    What is the role of market position in business strategy?

    <p>Attracting and pleasing customers</p> Signup and view all the answers

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