30 Questions
Which company strategy emphasizes direct sales to customers and online sales?
DELL
Which company has a high risk of obsolescence due to slow response time?
Competitor X
What is the key factor in competing through strategy?
Shared vision
Which function must understand the capability they are 'selling'?
Marketing
What is the link between business strategy and manufacturing strategic actions?
Business: Need to enter Asian markets, Manufacturing: Need to develop assembly processes in Vietnam
Which approach utilises generally recognised 'Best practice' like Lean and Six Sigma?
World Class Manufacturing
Which concept must be thought through to fully benefit the firm when applying 'Best Practice'?
Application of 'Best Practice'
What must manufacturing do to integrate with business strategy?
Understand where the business fits to the changing landscape
What does manufacturing need to do in a changing environment?
Adapt
What factors need to be understood when determining the manufacturing approach?
Market conditions, manufacturing system, and product
Which one of these is NOT a characteristic of a Cash Cow in the Product Matrix?
Require finance but bring great returns
Which one of these is a characteristic of a Rising Star in the Product Matrix?
Require finance but bring great returns
Which one of these is a characteristic of a Dog in the Product Matrix?
Require finance and don’t bring returns
Which one of these is a characteristic of a Problem Child in the Product Matrix?
Low share in a high growth market
Which one of these is NOT one of the 4 Ps of the Marketing Mix?
Positioning
Which one of these is NOT a manufacturing challenge mentioned in the text?
Customer empowerment
Which one of these is NOT a component of the Manufacturing Mix?
Innovation
Which one of these is NOT a classification of companies based on manufacturing processes?
Engineer To Order (ETO)
Which one of these is NOT a key concept related to the de-coupling point in manufacturing?
Lean
Which one of these is NOT a type of postponement mentioned in the text?
Forecast postponement
Which one of the following is a factor considered in the make vs buy decision in manufacturing?
Bargaining power of customers
Which one of the following is NOT a manufacturing goal?
Lowest cost producer
According to ME Porter, what are the three generic strategies?
Lowest cost, niche, differentiate
Which one of the following is NOT a factor considered in market approach to strategy?
Customer characteristics
What is the role of manufacturing in achieving business objectives?
Conducting competitive operations successfully
Which one of the following is NOT one of the 5 forces of competition?
Market stability
What is the decoupling point in manufacturing strategy?
The point at which a company decides to make or buy a product
What are the four manufacturing goals mentioned in the text?
Responsiveness, lowest cost producer, flexibility, product range
What is the purpose of a competitive strategy in manufacturing?
To differentiate the company's products
What is the role of market position in business strategy?
Attracting and pleasing customers
Test your knowledge of manufacturing strategy with this quiz. Explore topics such as market approach, make vs buy decisions, and competing through strategy. Perfect for students or professionals in manufacturing management.
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