Manufacturing Strategy Quiz

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Questions and Answers

Which company strategy emphasizes direct sales to customers and online sales?

  • Both DELL and Competitor X
  • DELL (correct)
  • Neither DELL nor Competitor X
  • Competitor X

Which company has a high risk of obsolescence due to slow response time?

  • Both DELL and Competitor X
  • Competitor X (correct)
  • DELL
  • Neither DELL nor Competitor X

What is the key factor in competing through strategy?

  • Bland statements of intent
  • High visibility of strategy
  • Good performance
  • Shared vision (correct)

Which function must understand the capability they are 'selling'?

<p>Marketing (A)</p> Signup and view all the answers

What is the link between business strategy and manufacturing strategic actions?

<p>Business: Need to enter Asian markets, Manufacturing: Need to develop assembly processes in Vietnam (D)</p> Signup and view all the answers

Which approach utilises generally recognised 'Best practice' like Lean and Six Sigma?

<p>World Class Manufacturing (D)</p> Signup and view all the answers

Which concept must be thought through to fully benefit the firm when applying 'Best Practice'?

<p>Application of 'Best Practice' (C)</p> Signup and view all the answers

What must manufacturing do to integrate with business strategy?

<p>Understand where the business fits to the changing landscape (C)</p> Signup and view all the answers

What does manufacturing need to do in a changing environment?

<p>Adapt (C)</p> Signup and view all the answers

What factors need to be understood when determining the manufacturing approach?

<p>Market conditions, manufacturing system, and product (A)</p> Signup and view all the answers

Which one of these is NOT a characteristic of a Cash Cow in the Product Matrix?

<p>Require finance but bring great returns (D)</p> Signup and view all the answers

Which one of these is a characteristic of a Rising Star in the Product Matrix?

<p>Require finance but bring great returns (D)</p> Signup and view all the answers

Which one of these is a characteristic of a Dog in the Product Matrix?

<p>Require finance and don’t bring returns (D)</p> Signup and view all the answers

Which one of these is a characteristic of a Problem Child in the Product Matrix?

<p>Low share in a high growth market (D)</p> Signup and view all the answers

Which one of these is NOT one of the 4 Ps of the Marketing Mix?

<p>Positioning (A)</p> Signup and view all the answers

Which one of these is NOT a manufacturing challenge mentioned in the text?

<p>Customer empowerment (B)</p> Signup and view all the answers

Which one of these is NOT a component of the Manufacturing Mix?

<p>Innovation (C)</p> Signup and view all the answers

Which one of these is NOT a classification of companies based on manufacturing processes?

<p>Engineer To Order (ETO) (B)</p> Signup and view all the answers

Which one of these is NOT a key concept related to the de-coupling point in manufacturing?

<p>Lean (A)</p> Signup and view all the answers

Which one of these is NOT a type of postponement mentioned in the text?

<p>Forecast postponement (C)</p> Signup and view all the answers

Which one of the following is a factor considered in the make vs buy decision in manufacturing?

<p>Bargaining power of customers (A)</p> Signup and view all the answers

Which one of the following is NOT a manufacturing goal?

<p>Lowest cost producer (C)</p> Signup and view all the answers

According to ME Porter, what are the three generic strategies?

<p>Lowest cost, niche, differentiate (D)</p> Signup and view all the answers

Which one of the following is NOT a factor considered in market approach to strategy?

<p>Customer characteristics (D)</p> Signup and view all the answers

What is the role of manufacturing in achieving business objectives?

<p>Conducting competitive operations successfully (C)</p> Signup and view all the answers

Which one of the following is NOT one of the 5 forces of competition?

<p>Market stability (D)</p> Signup and view all the answers

What is the decoupling point in manufacturing strategy?

<p>The point at which a company decides to make or buy a product (D)</p> Signup and view all the answers

What are the four manufacturing goals mentioned in the text?

<p>Responsiveness, lowest cost producer, flexibility, product range (B)</p> Signup and view all the answers

What is the purpose of a competitive strategy in manufacturing?

<p>To differentiate the company's products (D)</p> Signup and view all the answers

What is the role of market position in business strategy?

<p>Attracting and pleasing customers (A)</p> Signup and view all the answers

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