COPY: Manjari Lal Levels of Product

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In the context of brands, what is a common type of brand?

Umbrella brand

Family brand (correct)

Retail co-branding

Individual brand

What is the purpose of a brand?

Influence consumer behavior

Differentiate goods from those of competitors (correct)

Help consumers in organizing inventory and accounting records

Serve as legal protection for unique features

Which is NOT a branding decision according to the text?

Brand extension

Brand positioning

Product attributes (correct)

Co-branding

What does brand equity measure?

Customer knowledge, preference, and financial performance related to the brand Signup and view all the answers

What is the significance of a brand according to the text?

Help consumers in product identification Signup and view all the answers

In terms of product lines, what does 'line stretching' refer to?

Expanding a product line upwards and downwards Signup and view all the answers

What does 'brand rejuvenation' involve?

Reviving an older, declining brand Signup and view all the answers

Which is NOT a type of brand mentioned in the text?

'Brand positioning' Signup and view all the answers

'Adding new product forms/brands to existing line' falls under which category of product appraisal listed in the text?

'Deepening existing lines through more variants' Signup and view all the answers

'Multi-sponsor' is an example of which branding decision mentioned in the text?

'Joint venture' Signup and view all the answers

COPY: Manjari Lal Levels of Product

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Questions and Answers

In the context of brands, what is a common type of brand?

What is the purpose of a brand?

Which is NOT a branding decision according to the text?

What does brand equity measure?

What is the significance of a brand according to the text?

In terms of product lines, what does 'line stretching' refer to?

What does 'brand rejuvenation' involve?

Which is NOT a type of brand mentioned in the text?

'Adding new product forms/brands to existing line' falls under which category of product appraisal listed in the text?

'Multi-sponsor' is an example of which branding decision mentioned in the text?

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