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Manjari Lal Levels of Product

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Questions and Answers

What is the purpose of a brand?

Influence consumer behavior

Differentiate goods from those of competitors (correct)

Help consumers in organizing inventory and accounting records

Serve as legal protection for unique features

In the context of brands, what is a common type of brand?

Umbrella brand

Family brand (correct)

Retail co-branding

Individual brand

Which is NOT a branding decision according to the text?

Brand extension

Brand positioning

Product attributes (correct)

Co-branding

What does brand equity measure?

Customer knowledge, preference, and financial performance related to the brand Signup and view all the answers

What is the significance of a brand according to the text?

Help consumers in product identification Signup and view all the answers

In terms of product lines, what does 'line stretching' refer to?

Expanding a product line upwards and downwards Signup and view all the answers

What does 'brand rejuvenation' involve?

Reviving an older, declining brand Signup and view all the answers

Which is NOT a type of brand mentioned in the text?

'Brand positioning' Signup and view all the answers

'Adding new product forms/brands to existing line' falls under which category of product appraisal listed in the text?

'Deepening existing lines through more variants' Signup and view all the answers

'Multi-sponsor' is an example of which branding decision mentioned in the text?

'Joint venture' Signup and view all the answers