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Questions and Answers
What is the purpose of a brand?
What is the purpose of a brand?
- Influence consumer behavior
- Differentiate goods from those of competitors (correct)
- Help consumers in organizing inventory and accounting records
- Serve as legal protection for unique features
In the context of brands, what is a common type of brand?
In the context of brands, what is a common type of brand?
- Umbrella brand
- Family brand (correct)
- Retail co-branding
- Individual brand
Which is NOT a branding decision according to the text?
Which is NOT a branding decision according to the text?
- Brand extension
- Brand positioning
- Product attributes (correct)
- Co-branding
What does brand equity measure?
What does brand equity measure?
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What is the significance of a brand according to the text?
What is the significance of a brand according to the text?
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In terms of product lines, what does 'line stretching' refer to?
In terms of product lines, what does 'line stretching' refer to?
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What does 'brand rejuvenation' involve?
What does 'brand rejuvenation' involve?
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Which is NOT a type of brand mentioned in the text?
Which is NOT a type of brand mentioned in the text?
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'Adding new product forms/brands to existing line' falls under which category of product appraisal listed in the text?
'Adding new product forms/brands to existing line' falls under which category of product appraisal listed in the text?
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'Multi-sponsor' is an example of which branding decision mentioned in the text?
'Multi-sponsor' is an example of which branding decision mentioned in the text?
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