Podcast
Questions and Answers
What is the key difference between selling a service and selling a product?
What is the key difference between selling a service and selling a product?
- The buyer can own the service.
- The buyer can physically hold and feel the service.
- The buyer cannot hold and feel the service. (correct)
- The buyer's experience is not important in service selling.
How do McDougall and Snetsinger (1990) define intangibility in the context of services?
How do McDougall and Snetsinger (1990) define intangibility in the context of services?
- The degree to which a product or service can provide a clear concrete image.
- The lack of physical evidence and the degree to which a product or a service cannot provide a clear concrete image. (correct)
- Services can be seen, tasted, felt, heard, or smelled before buying.
- The lack of importance of physical evidence.
What does inseparability mean in the context of services?
What does inseparability mean in the context of services?
- The state of being incapable of being separated or divided. (correct)
- The inability to market the service effectively.
- The ability to separate the service from the product.
- The quality of being able to divide the service.
What is the main difference between selling a service and selling a product?
What is the main difference between selling a service and selling a product?
Which characteristic of services is defined as 'the lack of physical evidence'?
Which characteristic of services is defined as 'the lack of physical evidence'?
What is the primary focus of service marketing?
What is the primary focus of service marketing?
According to McDougall and Snetsinger (1990), services cannot be seen, tasted, felt, heard, or smelled before buying due to their:
According to McDougall and Snetsinger (1990), services cannot be seen, tasted, felt, heard, or smelled before buying due to their:
What is the meaning of 'inseparability' in the context of services?
What is the meaning of 'inseparability' in the context of services?
Study Notes
Selling Services vs. Selling Products
- Key difference: Services are intangible, perishable, variable, and inseparable from the provider, whereas products are tangible and separable from the manufacturer.
Intangibility
- Defined by McDougall and Snetsinger (1990) as the inability to see, taste, feel, hear, or smell a service before buying due to its non-physical nature.
Inseparability
- Means that services are produced and consumed simultaneously, making it impossible to separate the service from the provider.
Characteristics of Services
- Lack of physical evidence: services cannot be seen, touched, or demonstrated before purchase.
Primary Focus of Service Marketing
- Emphasizes creating an intangible experience for the customer, focusing on the service itself rather than the physical product.
Service Characteristics
- Intangible: services cannot be perceived through senses before buying due to their non-physical nature.
- Inseparable: services are produced and consumed simultaneously, making it impossible to separate the service from the provider.
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Description
Test your knowledge on designing and managing services in business. Services, such as banking, communication, education, medical treatments, and more, are intangible offerings that require unique strategies for marketing and sales.
