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Managing Marketing Activity

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Questions and Answers

What is one of the tasks of marketing management according to the text?

Determining and influencing consumer's needs (correct)

Managing human resources

Overseeing financial planning

Supervising manufacturing processes

Who are considered participants in an exchange according to the text?

Competitors

Government agencies

Non-governmental organizations

Facilitating intermediaries (middlemen) (correct)

What role does the Marketing Manager play in a firm based on the text?

Influencing sales volume and profits (correct)

Legal compliance oversight

Managing employee benefits

Handling IT infrastructure

Which activity is involved in coordinating all marketing activities according to the text?

Setting sales objectives and plans Signup and view all the answers

What is one of the ways a Marketing Manager can contribute to improving company products according to the text?

Creating commercial policies Signup and view all the answers

What are the characteristics of an objective according to the text?

Support and approval of top management Signup and view all the answers

Why is it important for objectives to be frequently reviewed?

To ensure progress evaluation and revision Signup and view all the answers

What is the role of a marketing manager in converting objectives into company action?

Developing a detailed plan of action based on objectives Signup and view all the answers

What is a key component of a Marketing Plan according to the text?

Budget showing costs for all steps taken Signup and view all the answers

Why should marketing plans be complete according to the text?

To pretest program feasibility by requiring detailed plans Signup and view all the answers