Management Information Systems Overview

Explanatory studies aim to detect relationships between variables associated with a phenomenon.

The determination of purchasing power index is unrelated to consumer behavior research.

The main advantage of secondary data is the increase in cost and time compared to primary data.

MIS contains only internal primary information.

The Ansoff matrix is a tool that identifies growth opportunities through market penetration, product development, and market development.

A MIS is designed to distribute information in a timely manner to marketing managers.

Secondary information is always external.

In general, external information is less costly than internal information.

Explanatory Studies

Aim to identify relationships between variables related to a phenomenon.

Management Information Systems (MIS)

Initially involves collecting and classifying available data.
Consumer behavior research considers factors like purchasing power.
Secondary data is often cheaper and faster than primary data.

Secondary Data

Secondary data is typically quicker and less expensive than primary data, particularly for initial analysis.

Ansoff Matrix

A tool for identifying growth opportunities in businesses.
Includes three types: market penetration, product development, and market development.

ESOMAR Code

A ten-block code of conduct for market research.
Acts as a set of standards for ethical practices.

MIS - Composition

Combines people, equipment, and procedures for timely information distribution.
Marketing managers use this information.
Research aims to establish positioning strategies.

Demographic Data & Media Data

Cross-referenced to enable more effective communication strategies.
Information accuracy depends on collection methods.

Descriptive Studies

Identify business problems and opportunities.
Can test hypotheses or suggest courses of action.

Sociographic Information

Links consumption patterns to consumer attitudes and lifestyles.

MIS Functions

Administrative or management functions.
Post-decision control.

Internal vs. External Information

Internal information is generally preferable to external information.
External information can be costly.

This quiz delves into the fundamentals of Management Information Systems (MIS) including the use of secondary data and the Ansoff Matrix. Explore how MIS aids in identifying growth opportunities and understanding consumer behavior. Test your knowledge on ethical standards in market research and the integration of demographic data.