Major B2C Business Models-2
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Questions and Answers

What is the primary revenue model of an E-tailer?

  • Affiliate referral fees
  • Sale of goods (correct)
  • Advertising
  • Subscription

    • Which business model is characterized by selling services online?

  • Service provider (correct)
  • Transaction broker
  • Content provider
  • Market creator

    • What is the primary function of a Portal?

  • Creating online communities
  • Selling services online
  • Selling goods online
  • Providing an integrated package of content (correct)

    • Which business model is characterized by forming new markets online?

    <p>Market creator</p> Signup and view all the answers

    What is the primary revenue model of a Community provider?

    <p>Advertising and subscription</p> Signup and view all the answers

    Can a single business fall into multiple business models?

    <p>Yes</p> Signup and view all the answers

    Which business model is characterized by selling goods and services online?

    <p>E-tailer</p> Signup and view all the answers

    What is the primary revenue model of a Content provider?

    <p>All of the above</p> Signup and view all the answers

    Which business model is characterized by creating online communities and generating revenue through advertising?

    <p>Community provider</p> Signup and view all the answers

    Which business model is characterized by processing online transactions and generating revenue through transaction fees?

    <p>Transaction Broker</p> Signup and view all the answers

    What is the primary function of a Portal?

    <p>Integrated package of content</p> Signup and view all the answers

    Which business model is characterized by selling goods and services online, and generating revenue through the sale of goods?

    <p>E-tailer</p> Signup and view all the answers

    What is the primary revenue model of a Market creator?

    <p>Transaction fees</p> Signup and view all the answers

    Study Notes

    Major B2C Business Models

    • E-tailer: virtual merchant, bricks & clicks, catalog merchant, or manufacturer direct, selling goods online, e.g. Amazon, Walmart.com
    • Revenue model: sale of goods

    Service Provider

    • Sells services online, where services are actions, "verbs", as opposed to goods, which are items, "nouns"
    • Examples: TurboTax
    • Revenue model: sale of services

    Content Provider

    • Sells content, including articles, music, videos, games, etc.
    • Examples: CNN, Netflix, YouTube
    • Revenue models: subscription, advertising, affiliate referral fees

    Community Provider

    • Creates online communities, e.g. Facebook
    • Revenue model: advertising, subscription, affiliate referral fees

    Portal

    • Offers an integrated package of content, often a "home page" for users
    • Examples: Yahoo, AOL
    • Revenue model: advertising, subscription, transaction fees

    Transaction Broker

    • Processes online transactions, e.g. Hotels.com
    • Revenue model: transaction fees

    Market Creator

    • Forms new markets online, e.g. eBay
    • Revenue model: transaction fees (often also advertising)

    Key Observation

    • One business can fall into many of these categories, e.g. Amazon has multiple business models

    Major B2C Business Models

    • E-tailer: virtual merchant, bricks & clicks, catalog merchant, or manufacturer direct, selling goods online, e.g. Amazon, Walmart.com
    • Revenue model: sale of goods

    Service Provider

    • Sells services online, where services are actions, "verbs", as opposed to goods, which are items, "nouns"
    • Examples: TurboTax
    • Revenue model: sale of services

    Content Provider

    • Sells content, including articles, music, videos, games, etc.
    • Examples: CNN, Netflix, YouTube
    • Revenue models: subscription, advertising, affiliate referral fees

    Community Provider

    • Creates online communities, e.g. Facebook
    • Revenue model: advertising, subscription, affiliate referral fees

    Portal

    • Offers an integrated package of content, often a "home page" for users
    • Examples: Yahoo, AOL
    • Revenue model: advertising, subscription, transaction fees

    Transaction Broker

    • Processes online transactions, e.g. Hotels.com
    • Revenue model: transaction fees

    Market Creator

    • Forms new markets online, e.g. eBay
    • Revenue model: transaction fees (often also advertising)

    Key Observation

    • One business can fall into many of these categories, e.g. Amazon has multiple business models

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    Description

    Types of B2C business models, including e-tailer, service provider, and content provider, with examples and revenue models. Learn about online retailers, service-based businesses, and content providers.

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