Podcast
Questions and Answers
What is the primary revenue model of an E-tailer?
What is the primary revenue model of an E-tailer?
- Affiliate referral fees
- Sale of goods (correct)
- Advertising
- Subscription
Which business model is characterized by selling services online?
Which business model is characterized by selling services online?
- Service provider (correct)
- Transaction broker
- Content provider
- Market creator
What is the primary function of a Portal?
What is the primary function of a Portal?
- Creating online communities
- Selling services online
- Selling goods online
- Providing an integrated package of content (correct)
Which business model is characterized by forming new markets online?
Which business model is characterized by forming new markets online?
What is the primary revenue model of a Community provider?
What is the primary revenue model of a Community provider?
Can a single business fall into multiple business models?
Can a single business fall into multiple business models?
Which business model is characterized by selling goods and services online?
Which business model is characterized by selling goods and services online?
What is the primary revenue model of a Content provider?
What is the primary revenue model of a Content provider?
Which business model is characterized by creating online communities and generating revenue through advertising?
Which business model is characterized by creating online communities and generating revenue through advertising?
Which business model is characterized by processing online transactions and generating revenue through transaction fees?
Which business model is characterized by processing online transactions and generating revenue through transaction fees?
What is the primary function of a Portal?
What is the primary function of a Portal?
Which business model is characterized by selling goods and services online, and generating revenue through the sale of goods?
Which business model is characterized by selling goods and services online, and generating revenue through the sale of goods?
What is the primary revenue model of a Market creator?
What is the primary revenue model of a Market creator?
Study Notes
Major B2C Business Models
- E-tailer: virtual merchant, bricks & clicks, catalog merchant, or manufacturer direct, selling goods online, e.g. Amazon, Walmart.com
- Revenue model: sale of goods
Service Provider
- Sells services online, where services are actions, "verbs", as opposed to goods, which are items, "nouns"
- Examples: TurboTax
- Revenue model: sale of services
Content Provider
- Sells content, including articles, music, videos, games, etc.
- Examples: CNN, Netflix, YouTube
- Revenue models: subscription, advertising, affiliate referral fees
Community Provider
- Creates online communities, e.g. Facebook
- Revenue model: advertising, subscription, affiliate referral fees
Portal
- Offers an integrated package of content, often a "home page" for users
- Examples: Yahoo, AOL
- Revenue model: advertising, subscription, transaction fees
Transaction Broker
- Processes online transactions, e.g. Hotels.com
- Revenue model: transaction fees
Market Creator
- Forms new markets online, e.g. eBay
- Revenue model: transaction fees (often also advertising)
Key Observation
- One business can fall into many of these categories, e.g. Amazon has multiple business models
Major B2C Business Models
- E-tailer: virtual merchant, bricks & clicks, catalog merchant, or manufacturer direct, selling goods online, e.g. Amazon, Walmart.com
- Revenue model: sale of goods
Service Provider
- Sells services online, where services are actions, "verbs", as opposed to goods, which are items, "nouns"
- Examples: TurboTax
- Revenue model: sale of services
Content Provider
- Sells content, including articles, music, videos, games, etc.
- Examples: CNN, Netflix, YouTube
- Revenue models: subscription, advertising, affiliate referral fees
Community Provider
- Creates online communities, e.g. Facebook
- Revenue model: advertising, subscription, affiliate referral fees
Portal
- Offers an integrated package of content, often a "home page" for users
- Examples: Yahoo, AOL
- Revenue model: advertising, subscription, transaction fees
Transaction Broker
- Processes online transactions, e.g. Hotels.com
- Revenue model: transaction fees
Market Creator
- Forms new markets online, e.g. eBay
- Revenue model: transaction fees (often also advertising)
Key Observation
- One business can fall into many of these categories, e.g. Amazon has multiple business models
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Description
Types of B2C business models, including e-tailer, service provider, and content provider, with examples and revenue models. Learn about online retailers, service-based businesses, and content providers.
