E-commerce Infrastructure and Services
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Questions and Answers

Which type of network is specifically designed to connect computers within a single building?

  • Metropolitan Area Network (MAN)
  • Wide Area Network (WAN)
  • Personal Area Network (PAN)
  • Local Area Network (LAN) (correct)

What is the primary function of network software?

  • To control the operations of the network system (correct)
  • To connect multiple buildings via fiber-optic cables
  • To provide internet connections
  • To connect network computers

Which component is NOT part of the 4Ps of marketing?

  • Price
  • Promotion
  • Process (correct)
  • Product

Why is e-marketing crucial for businesses today?

<p>It provides access to a global audience (A)</p> Signup and view all the answers

What type of network provides services by connecting multiple buildings?

<p>Controller Area Network (CAN) (C)</p> Signup and view all the answers

What is one primary reason the internet is crucial for e-commerce?

<p>It provides a platform for business model variety. (B)</p> Signup and view all the answers

Which of the following options is NOT a characteristic of e-commerce facilitated by the internet?

<p>Eliminates all communication barriers. (B)</p> Signup and view all the answers

Which e-commerce pattern represents transactions from businesses to consumers?

<p>B2C (C)</p> Signup and view all the answers

What is the role of communication lines in computer networks?

<p>To facilitate data exchange. (B)</p> Signup and view all the answers

Which of the following services is NOT categorized as an internet service for e-commerce?

<p>Direct Sales (D)</p> Signup and view all the answers

Flashcards

E-commerce

Buying and selling goods or services over the internet.

Electronic Marketing

Promoting products or services using digital channels.

Internet Infrastructure for E-commerce

The internet is the foundation for online businesses and transactions.

24/7 Service

Online services available round the clock.

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E-commerce Business Models

Different ways businesses use the internet for sales.

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C2C E-commerce

Consumer to consumer sales, like online marketplaces.

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B2B E-commerce

Business selling to other businesses.

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Computer Network

A system of interconnected computers that share data, information, and files.

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Server

A powerful computer storing data, software, and supplying other devices.

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Workstation/Terminal

A computer that users interact with to access the server's network data.

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Communication Lines

The channels via which data is transferred between computers.

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Network Card

A hardware component inside a computer that allows it to connect to a network.

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Modem

A device that converts signals from the internet into a format the computer understands.

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Network Switch

A device that connects multiple computers together in a network, enabling communication.

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Network Software

Software that controls and manages the functions of a network.

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PAN (Personal Area Network)

The smallest type of network, connecting devices close to a person.

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LAN (Local Area Network)

A network connecting computers in a limited area, like a building or office.

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CAN (Controller Area Network)

A network connecting multiple buildings or areas.

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WAN (Wide Area Network)

A network connecting computers over a large geographic area, like across cities or countries.

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MAN (Metropolitan Area Network)

A network covering a city or metropolitan area.

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Wireless Networks

Networks utilizing wireless communication technologies like radio waves.

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WLAN (Wireless Local Area Network)

A wireless network covering a local area, like a home or office.

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Marketing

A process to meet customer needs and achieve organizational goals through product development, service delivery, and profit.

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4Ps of Marketing

Product, Price, Place, Promotion; the core elements of a marketing strategy.

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E-Marketing

Using electronic channels (websites, email, social media) to market products or services.

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Importance of E-Marketing

Crucial for success in the digital age, reaching customers online, growing competition, and meeting online customer expectation.

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Study Notes

E-commerce Infrastructure

  • Internet is the infrastructure for e-commerce and e-business
  • Services are continuous around the clock
  • Connects channels, creating customer-facing outlets
  • Offers various business models for e-commerce
  • Enables direct contact between businesses, customers, suppliers, and competitors
  • Enhances corporate communication and correspondence
  • Improves marketing capabilities through products, services, and information

Internet Services

  • Email and mailing lists
  • World Wide Web (WWW) and newsgroups
  • Interactive communication (chat, phone, etc.)
  • Blogs
  • Facebook, Twitter, and YouTube

E-commerce Patterns

  • C2C (consumer-to-consumer)
  • B2B (business-to-business)
  • G2G (government-to-government)
  • M (Mobile)
  • C2B (consumer-to-business)
  • B2C (business-to-consumer)
  • C2G (consumer-to-government)
  • G2C (government-to-consumer)
  • B2G (business-to-government)
  • G2B (government-to-business)
  • B2O (business-to-organization)
  • G2O (government-to-organization)

Importance of E-marketing

  • Reaches a large potential customer base (over 4.57 billion Internet users in 2020)
  • Competitors are using e-marketing, so businesses need it for a competitive advantage
  • Potential customers expect businesses to have online presence
  • Enables market expansion beyond geographical limitations

Marketing Elements

  • Product: Defining, selecting, and developing based on customer interest
  • Price: Setting a price that guarantees profit and customer purchases
  • Location: Choosing the best marketing approach
  • Promotion: Create a suitable promotional strategy for the target customer

Marketing Environment (ME)

  • The combination of internal and external forces impacting company's customer relations.
  • Internal ME: company-specific elements (owners, workers, machines, materials)
  • External ME: divided into micro (company-specific) and macro (external factors)

E-commerce Definition

  • The exchange of business transaction information electronically, without paper documents.

E-commerce Importance

  • Low cost
  • Exceeds geographical limitations
  • Freedom from restrictions

Successful Commercial Website Elements

  • Appropriate website name
  • Well-designed website
  • Secure website

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Related Documents

E-commerce and Electronic Marketing PDF

Description

Explore the foundational elements of e-commerce infrastructure and the various internet services that facilitate online business. This quiz covers essential e-commerce patterns, including consumer and business models, and examines how these services enhance communication and marketing. Test your knowledge on the diverse interactions in the digital marketplace.

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