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Questions and Answers
Which type of network is specifically designed to connect computers within a single building?
Which type of network is specifically designed to connect computers within a single building?
What is the primary function of network software?
What is the primary function of network software?
Which component is NOT part of the 4Ps of marketing?
Which component is NOT part of the 4Ps of marketing?
Why is e-marketing crucial for businesses today?
Why is e-marketing crucial for businesses today?
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What type of network provides services by connecting multiple buildings?
What type of network provides services by connecting multiple buildings?
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What is one primary reason the internet is crucial for e-commerce?
What is one primary reason the internet is crucial for e-commerce?
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Which of the following options is NOT a characteristic of e-commerce facilitated by the internet?
Which of the following options is NOT a characteristic of e-commerce facilitated by the internet?
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Which e-commerce pattern represents transactions from businesses to consumers?
Which e-commerce pattern represents transactions from businesses to consumers?
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What is the role of communication lines in computer networks?
What is the role of communication lines in computer networks?
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Which of the following services is NOT categorized as an internet service for e-commerce?
Which of the following services is NOT categorized as an internet service for e-commerce?
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Study Notes
E-commerce Infrastructure
- Internet is the infrastructure for e-commerce and e-business
- Services are continuous around the clock
- Connects channels, creating customer-facing outlets
- Offers various business models for e-commerce
- Enables direct contact between businesses, customers, suppliers, and competitors
- Enhances corporate communication and correspondence
- Improves marketing capabilities through products, services, and information
Internet Services
- Email and mailing lists
- World Wide Web (WWW) and newsgroups
- Interactive communication (chat, phone, etc.)
- Blogs
- Facebook, Twitter, and YouTube
E-commerce Patterns
- C2C (consumer-to-consumer)
- B2B (business-to-business)
- G2G (government-to-government)
- M (Mobile)
- C2B (consumer-to-business)
- B2C (business-to-consumer)
- C2G (consumer-to-government)
- G2C (government-to-consumer)
- B2G (business-to-government)
- G2B (government-to-business)
- B2O (business-to-organization)
- G2O (government-to-organization)
Importance of E-marketing
- Reaches a large potential customer base (over 4.57 billion Internet users in 2020)
- Competitors are using e-marketing, so businesses need it for a competitive advantage
- Potential customers expect businesses to have online presence
- Enables market expansion beyond geographical limitations
Marketing Elements
- Product: Defining, selecting, and developing based on customer interest
- Price: Setting a price that guarantees profit and customer purchases
- Location: Choosing the best marketing approach
- Promotion: Create a suitable promotional strategy for the target customer
Marketing Environment (ME)
- The combination of internal and external forces impacting company's customer relations.
- Internal ME: company-specific elements (owners, workers, machines, materials)
- External ME: divided into micro (company-specific) and macro (external factors)
E-commerce Definition
- The exchange of business transaction information electronically, without paper documents.
E-commerce Importance
- Low cost
- Exceeds geographical limitations
- Freedom from restrictions
Successful Commercial Website Elements
- Appropriate website name
- Well-designed website
- Secure website
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Description
Explore the foundational elements of e-commerce infrastructure and the various internet services that facilitate online business. This quiz covers essential e-commerce patterns, including consumer and business models, and examines how these services enhance communication and marketing. Test your knowledge on the diverse interactions in the digital marketplace.
