Podcast
Questions and Answers
What is the primary focus of literacy in the context of technology?
What is the primary focus of literacy in the context of technology?
- The ability to read and write effectively.
- Understanding complex algorithms and programming languages.
- The articulation of thoughts through spoken communication.
- Accessing knowledge and applying it towards achieving a goal. (correct)
Which of the following communication models was developed in 1948?
Which of the following communication models was developed in 1948?
- Shannon-Weaver's Communication Model (correct)
- Ritual or Expressive Model
- Gerbner's Model of Communication
- Westley and MacLean's Model
What does Media and Information Literacy primarily enable individuals to do?
What does Media and Information Literacy primarily enable individuals to do?
- Create content without access to information.
- Avoid engaging with different media formats.
- Navigate technology without understanding messaging.
- Recognize and use information effectively. (correct)
According to James William Carey, how is communication viewed?
According to James William Carey, how is communication viewed?
Which model of communication emphasizes the audience as 'spectators' rather than active participants?
Which model of communication emphasizes the audience as 'spectators' rather than active participants?
What is an underlying concept of media as outlined in the content?
What is an underlying concept of media as outlined in the content?
What characterizes the 'Encoding/Decoding' model of communication by Stuart Hall?
What characterizes the 'Encoding/Decoding' model of communication by Stuart Hall?
Which of the following statements best describes the goal of communication in media literacy?
Which of the following statements best describes the goal of communication in media literacy?
What is considered a type of social engineering attack aimed at stealing user data?
What is considered a type of social engineering attack aimed at stealing user data?
Which of the following describes identity theft?
Which of the following describes identity theft?
What is the purpose of netiquette?
What is the purpose of netiquette?
How does effective communication relate to information literacy?
How does effective communication relate to information literacy?
Which of the following is NOT considered a form of cybercrime?
Which of the following is NOT considered a form of cybercrime?
What is the role of cuneiform characters in the context of ancient communication?
What is the role of cuneiform characters in the context of ancient communication?
What does critical thinking help individuals accomplish in the context of information literacy?
What does critical thinking help individuals accomplish in the context of information literacy?
Which of the following best defines 'Fair Use Law'?
Which of the following best defines 'Fair Use Law'?
What is a primary function of the Data Privacy Act of 2012?
What is a primary function of the Data Privacy Act of 2012?
What is the primary attribute of Copyright Law regarding the lifespan of protection?
What is the primary attribute of Copyright Law regarding the lifespan of protection?
Which of the following best describes cybercrime?
Which of the following best describes cybercrime?
What were the Acta Diurna in Roman times?
What were the Acta Diurna in Roman times?
Which ancient civilization is credited with the earliest known newspaper?
Which ancient civilization is credited with the earliest known newspaper?
What significant transition occurred around the 5th century in the world of literature?
What significant transition occurred around the 5th century in the world of literature?
Which material did the Maya use to create the codex?
Which material did the Maya use to create the codex?
What was the primary purpose of the Fair Use Law?
What was the primary purpose of the Fair Use Law?
What is plagiarism?
What is plagiarism?
What is the primary purpose of a patent?
What is the primary purpose of a patent?
Which of the following is NOT a primary source of information?
Which of the following is NOT a primary source of information?
What distinguishes a registered trademark from an unregistered trademark?
What distinguishes a registered trademark from an unregistered trademark?
What does industrial design protect?
What does industrial design protect?
What type of information need involves calling for information to further research?
What type of information need involves calling for information to further research?
Which of the following is a characteristic of primary sources?
Which of the following is a characteristic of primary sources?
Which statement best describes a trademark?
Which statement best describes a trademark?
Who developed the telegraph in the 1830s and 1840s?
Who developed the telegraph in the 1830s and 1840s?
What significant advancement did the information age bring about?
What significant advancement did the information age bring about?
Which web browser was known for popularizing the World Wide Web?
Which web browser was known for popularizing the World Wide Web?
What type of product was the Apple 1?
What type of product was the Apple 1?
Which social networking service was among the first to allow users to share photos and media?
Which social networking service was among the first to allow users to share photos and media?
Which invention is associated with the advancement of microelectronics in the 20th century?
Which invention is associated with the advancement of microelectronics in the 20th century?
What was the primary purpose of the Walkman when it was first released?
What was the primary purpose of the Walkman when it was first released?
Which of the following protocols was NOT a client used by NCSA Mosaic?
Which of the following protocols was NOT a client used by NCSA Mosaic?
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Study Notes
Overview of Literacy and Communication
- Literacy encompasses skills to access knowledge and utilize technology for achieving goals.
- Communication involves exchanging information and expressing thoughts or feelings through various means.
Understanding Technology Literacy
- Early cell phones were large and unwieldy until the technology advanced in the 1990s.
- Key technological milestones include:
- Movies available on DVD (1997)
- Google launched (1998)
- Facebook established (2004)
- YouTube launched (2005)
- Twitter initiated (2006)
- Instagram created (2010)
Communication Models
- Various models illustrate different aspects of communication:
- Lasswell’s Model (1948) focuses on who, says what, in which channel, to whom, and with what effect.
- Shannon-Weaver Model (1948) emphasizes encoding, transmission, and decoding of messages.
- Gerbner’s Model (1956) stresses the cultural context of communication.
- Stuart Hall's "Encoding/Decoding" model explains how messages can be interpreted differently by audiences.
Media and Information Literacy
- Essential for understanding, using information, and employing technology effectively.
- Goals include empowerment through free expression, ensuring diverse voices are heard, and promoting content evaluation.
Historical Context of Communication
- Early forms of communication, like Acta Diurna in Rome (130 BC), represented public records and daily acts.
- The Dibao of China emerged in the 2nd century as one of the world's earliest newspapers.
Intellectual Property Laws
- Copyright Law provides protection for the life of an author plus 50 years.
- Patents grant exclusive rights for inventions, offering new solutions to problems.
- Trademarks serve to identify and differentiate goods or services, with registered and unregistered options.
Technological Advancements
- The Apple I computer marked a significant development in personal computing (1976).
- The Walkman revolutionized portable audio (1980) while Friendster (2002) was an early social networking platform.
- NCSA Mosaic (1993) was pivotal in popularizing web browsing and facilitated internet access.
Plagiarism and Ethical Standards
- Plagiarism involves using another's work without authorization and can breach academic and ethical standards.
- Netiquette refers to the expected etiquette and behavior in online communications.
Importance of Information Literacy
- Vital for evaluating and using information effectively in an age of information overload.
- Fosters skills such as critical thinking and effective communication, helping individuals discern reliable information amidst the vast digital landscape.
- The Data Privacy Act of 2012 emphasizes the need for safeguarding personal information in digital interactions.
Cybercrime
- Cybercrime includes any illegal activity involving computers or networks, with types including piracy, identity theft, and online harassment.
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