Literacy and Communication Skills - Lesson 1
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Questions and Answers

What is the primary focus of literacy in the context of technology?

  • The ability to read and write effectively.
  • Understanding complex algorithms and programming languages.
  • The articulation of thoughts through spoken communication.
  • Accessing knowledge and applying it towards achieving a goal. (correct)

    • Which of the following communication models was developed in 1948?

  • Shannon-Weaver's Communication Model (correct)
  • Ritual or Expressive Model
  • Gerbner's Model of Communication
  • Westley and MacLean's Model

    • What does Media and Information Literacy primarily enable individuals to do?

  • Create content without access to information.
  • Avoid engaging with different media formats.
  • Navigate technology without understanding messaging.
  • Recognize and use information effectively. (correct)

    • According to James William Carey, how is communication viewed?

    <p>As a representation of shared beliefs.</p> Signup and view all the answers

    Which model of communication emphasizes the audience as 'spectators' rather than active participants?

    <p>Publicity Model</p> Signup and view all the answers

    What is an underlying concept of media as outlined in the content?

    <p>It constructs culture through shared narratives.</p> Signup and view all the answers

    What characterizes the 'Encoding/Decoding' model of communication by Stuart Hall?

    <p>It allows for multiple interpretations of messages.</p> Signup and view all the answers

    Which of the following statements best describes the goal of communication in media literacy?

    <p>To ensure all voices can be heard.</p> Signup and view all the answers

    What is considered a type of social engineering attack aimed at stealing user data?

    <p>Phishing</p> Signup and view all the answers

    Which of the following describes identity theft?

    <p>Obtaining personal information to impersonate someone else</p> Signup and view all the answers

    What is the purpose of netiquette?

    <p>To promote proper online behavior</p> Signup and view all the answers

    How does effective communication relate to information literacy?

    <p>It enables the clear expression of information.</p> Signup and view all the answers

    Which of the following is NOT considered a form of cybercrime?

    <p>Data Privacy Regulation</p> Signup and view all the answers

    What is the role of cuneiform characters in the context of ancient communication?

    <p>They were imprinted on wet clay tablets for record keeping.</p> Signup and view all the answers

    What does critical thinking help individuals accomplish in the context of information literacy?

    <p>Evaluating information sources for bias and accuracy</p> Signup and view all the answers

    Which of the following best defines 'Fair Use Law'?

    <p>It permits limited use of copyrighted material for educational, news, critique, or spoofing purposes.</p> Signup and view all the answers

    What is a primary function of the Data Privacy Act of 2012?

    <p>To protect individuals' personal data</p> Signup and view all the answers

    What is the primary attribute of Copyright Law regarding the lifespan of protection?

    <p>It provides protection for the life of the author plus 50 years.</p> Signup and view all the answers

    Which of the following best describes cybercrime?

    <p>Criminal activities that utilize computer networks</p> Signup and view all the answers

    What were the Acta Diurna in Roman times?

    <p>They represented public notices carved in stone or metal.</p> Signup and view all the answers

    Which ancient civilization is credited with the earliest known newspaper?

    <p>Ancient China.</p> Signup and view all the answers

    What significant transition occurred around the 5th century in the world of literature?

    <p>The codex became predominant over the scroll.</p> Signup and view all the answers

    Which material did the Maya use to create the codex?

    <p>Mesoamerican bark cloth for folding books.</p> Signup and view all the answers

    What was the primary purpose of the Fair Use Law?

    <p>To allow creators to use copyrighted content in various ways under specific conditions.</p> Signup and view all the answers

    What is plagiarism?

    <p>Using or closely imitating another author’s work without permission.</p> Signup and view all the answers

    What is the primary purpose of a patent?

    <p>To grant exclusive rights for an invention or process.</p> Signup and view all the answers

    Which of the following is NOT a primary source of information?

    <p>Textbooks.</p> Signup and view all the answers

    What distinguishes a registered trademark from an unregistered trademark?

    <p>Registered trademarks can be identified with the symbol R, while unregistered are identified with TM or SM.</p> Signup and view all the answers

    What does industrial design protect?

    <p>Aesthetic features like shape, surface, patterns, or color.</p> Signup and view all the answers

    What type of information need involves calling for information to further research?

    <p>Information needs.</p> Signup and view all the answers

    Which of the following is a characteristic of primary sources?

    <p>They provide firsthand accounts or original data.</p> Signup and view all the answers

    Which statement best describes a trademark?

    <p>It serves to identify and differentiate goods or services.</p> Signup and view all the answers

    Who developed the telegraph in the 1830s and 1840s?

    <p>Samuel Morse</p> Signup and view all the answers

    What significant advancement did the information age bring about?

    <p>The digitalization of voice, image, sound, and data</p> Signup and view all the answers

    Which web browser was known for popularizing the World Wide Web?

    <p>NCSA Mosaic</p> Signup and view all the answers

    What type of product was the Apple 1?

    <p>A desktop computer</p> Signup and view all the answers

    Which social networking service was among the first to allow users to share photos and media?

    <p>Friendster</p> Signup and view all the answers

    Which invention is associated with the advancement of microelectronics in the 20th century?

    <p>The personal computer</p> Signup and view all the answers

    What was the primary purpose of the Walkman when it was first released?

    <p>Portable audio cassette playback</p> Signup and view all the answers

    Which of the following protocols was NOT a client used by NCSA Mosaic?

    <p>Hypertext Transfer Protocol</p> Signup and view all the answers

    Study Notes

    Overview of Literacy and Communication

    • Literacy encompasses skills to access knowledge and utilize technology for achieving goals.
    • Communication involves exchanging information and expressing thoughts or feelings through various means.

    Understanding Technology Literacy

    • Early cell phones were large and unwieldy until the technology advanced in the 1990s.
    • Key technological milestones include:
      • Movies available on DVD (1997)
      • Google launched (1998)
      • Facebook established (2004)
      • YouTube launched (2005)
      • Twitter initiated (2006)
      • Instagram created (2010)

    Communication Models

    • Various models illustrate different aspects of communication:
      • Lasswell’s Model (1948) focuses on who, says what, in which channel, to whom, and with what effect.
      • Shannon-Weaver Model (1948) emphasizes encoding, transmission, and decoding of messages.
      • Gerbner’s Model (1956) stresses the cultural context of communication.
      • Stuart Hall's "Encoding/Decoding" model explains how messages can be interpreted differently by audiences.

    Media and Information Literacy

    • Essential for understanding, using information, and employing technology effectively.
    • Goals include empowerment through free expression, ensuring diverse voices are heard, and promoting content evaluation.

    Historical Context of Communication

    • Early forms of communication, like Acta Diurna in Rome (130 BC), represented public records and daily acts.
    • The Dibao of China emerged in the 2nd century as one of the world's earliest newspapers.

    Intellectual Property Laws

    • Copyright Law provides protection for the life of an author plus 50 years.
    • Patents grant exclusive rights for inventions, offering new solutions to problems.
    • Trademarks serve to identify and differentiate goods or services, with registered and unregistered options.

    Technological Advancements

    • The Apple I computer marked a significant development in personal computing (1976).
    • The Walkman revolutionized portable audio (1980) while Friendster (2002) was an early social networking platform.
    • NCSA Mosaic (1993) was pivotal in popularizing web browsing and facilitated internet access.

    Plagiarism and Ethical Standards

    • Plagiarism involves using another's work without authorization and can breach academic and ethical standards.
    • Netiquette refers to the expected etiquette and behavior in online communications.

    Importance of Information Literacy

    • Vital for evaluating and using information effectively in an age of information overload.
    • Fosters skills such as critical thinking and effective communication, helping individuals discern reliable information amidst the vast digital landscape.
    • The Data Privacy Act of 2012 emphasizes the need for safeguarding personal information in digital interactions.

    Cybercrime

    • Cybercrime includes any illegal activity involving computers or networks, with types including piracy, identity theft, and online harassment.

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    Description

    This quiz covers the basics of literacy, focusing on the use of communication skills and technology. It explores how these skills facilitate knowledge access and goal achievement. Test your understanding of how literacy and technology intertwine.

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