Communication and Technology Literacy

Communication, Media, and Literacy

• Communication is the exchange of facts, ideas, opinions, or emotions between people.
• Media are channels used to disseminate information like news, music, and movies.
• Media literacy is the ability to analyze, evaluate, and create messages across different media.
• Literacy is the ability to identify, understand, interpret, create, communicate, and compute using printed materials.
• Communication is a two-way process involving a sender and receiver.
• Mass media is influenced by business, politics, the economy, and public opinion.

Information and Technology Literacy

• Information literacy is the ability to find, evaluate, and use needed information.
• Technology literacy involves using technology safely, responsibly, and effectively.
• Information literacy skills include determining information needs, critically evaluating sources, and efficiently accessing information.
• Technology literacy is a fundamental right linked to education.

Social Media and Technology

• Social media are virtual platforms for information exchange and idea sharing.
• Cyberbullying involves spreading hurtful messages online.
• Social media facilitates global connectivity, despite differences in location, background, and race.
• Social media can influence people's perspectives.

Media History and Types

• Traditional media includes newspapers, radio, and magazines.
• New media examples include emails, blogs, and social networking sites.
• The evolution of communication includes pre-industrial, industrial, electronic, and information ages.

Intellectual Property and Copyright

• Patents grant property rights to inventors.
• Copyright protects artistic and literary works.
• Fair use allows limited use of copyrighted materials without permission.
• Public domain describes works that are no longer protected by copyright.
• Copyright infringement occurs when someone violates a copyright owner's exclusive rights.
• The Philippines has an Intellectual Property Code.

Media Codes and Conventions

• Mise-en-scène refers to everything within the frame of a media product.
• Camerawork involves how the camera is positioned and moved.
• Genre conventions are the common themes, characters, settings, or themes in specific media types.
• Editing involves arranging and manipulating images and sounds within media.
• Several types of lighting are used in media.