Questions and Answers
What percentage of C-level executives consult social media before making B2B purchase decisions?
90%
What can refining search results on LinkedIn involve?
Using the search option smartly
What can saving LinkedIn searches act as?
A search alert for new results
What should be avoided when prospecting on LinkedIn?
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What can adding current customers to LinkedIn do?
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Study Notes
- 50% of salespeople use LinkedIn to beat their sales quota.
- 90% of C-level executives ignore cold outreach and consult social media before making B2B purchase decisions.
- 84% of these executives consult social media before making B2B purchase decisions.
- Cold calling is becoming less effective.
- 75% of B2B sales reps are not receiving social selling training.
- LinkedIn prospecting involves searching for, identifying, and connecting with potential customers on LinkedIn.
- A well-optimized headline is crucial for success in prospecting on LinkedIn.
- Consistently posting content on LinkedIn helps establish trust and technical expertise.
- Using the search option smartly with boolean operators can refine search results.
- Investing in LinkedIn Sales Navigator can enhance LinkedIn prospecting efforts.
- LinkedIn is a valuable platform for prospecting and social selling.
- LinkedIn Sales Navigator can help target potential customers more effectively.
- Saving LinkedIn searches can act as search alerts for new results.
- Non-personalized LinkedIn messages should be avoided when prospecting.
- Inviting current customers to LinkedIn can add credibility and increase reach.
- Overdoing prospecting and using poor automation can result in account suspension or banning.
- Misusing LinkedIn groups can discredit and remove trust built on a profile.
- Joining relevant industry groups can establish authority and build a personal brand.
- Building trust, establishing authority, and generating prospects are key to social selling on LinkedIn.
- Personalizing connection requests and avoiding spamming are important in successful prospecting.
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