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Questions and Answers
In a survey using a 7-point Likert scale, a participant selects '2' for 'Level of Agreement' and '6' for 'Priority Level'. How would you synthesize these responses to understand the participant's overall sentiment?
In a survey using a 7-point Likert scale, a participant selects '2' for 'Level of Agreement' and '6' for 'Priority Level'. How would you synthesize these responses to understand the participant's overall sentiment?
- The participant strongly disagrees that the item is an essential priority.
- The participant disagrees that the item is a medium priority.
- The participant disagrees that the item is a high priority. (correct)
- The participant moderately agrees that the item is a low priority.
A respondent indicates 'Usually true' for 'Knowledge of Action' and 'Minor problem' for 'Level of Problem.' What inference can be drawn from these seemingly contradictory responses within the provided scales?
A respondent indicates 'Usually true' for 'Knowledge of Action' and 'Minor problem' for 'Level of Problem.' What inference can be drawn from these seemingly contradictory responses within the provided scales?
- The respondent is likely confused about the issue.
- The respondent knows about an action but does not view it as severe, which may indicate acceptance. (correct)
- The respondent is being sarcastic in their response.
- The respondent is likely under reporting the problem.
If a participant rates 'Affect on X' as 'No affect' and 'Frequency Use' as 'Sometimes', how should these responses be interpreted collectively?
If a participant rates 'Affect on X' as 'No affect' and 'Frequency Use' as 'Sometimes', how should these responses be interpreted collectively?
- The participant is being inconsistent, and their data should be discarded.
- The item is consistently ineffective.
- The participant misunderstood the question.
- The usage of the item sometimes has no effect, suggesting conditional or marginal relevance. (correct)
In the context of evaluating 'Level of Desirability', how does a response of 'Neutral' differ fundamentally from 'Very undesirable' or 'Very desirable'?
In the context of evaluating 'Level of Desirability', how does a response of 'Neutral' differ fundamentally from 'Very undesirable' or 'Very desirable'?
A survey participant consistently selects the midpoint 'Neutral' across all questions related to 'Level of Agreement', 'Level of Problem' and 'Level of Desirability'. What analytical challenge does this response pattern pose?
A survey participant consistently selects the midpoint 'Neutral' across all questions related to 'Level of Agreement', 'Level of Problem' and 'Level of Desirability'. What analytical challenge does this response pattern pose?
What is a primary limitation of Likert-type scales concerning participant responses?
What is a primary limitation of Likert-type scales concerning participant responses?
Which aspect of Likert-type scales can be a disadvantage when conducting research?
Which aspect of Likert-type scales can be a disadvantage when conducting research?
What challenge is commonly associated with analyzing data obtained from Likert-type scales?
What challenge is commonly associated with analyzing data obtained from Likert-type scales?
When evaluating 'Level of Acceptability' using a Likert-type scale, which anchor represents the strongest negative response?
When evaluating 'Level of Acceptability' using a Likert-type scale, which anchor represents the strongest negative response?
In a Likert-type scale measuring 'My Beliefs,' what anchor signifies the strongest agreement with a statement?
In a Likert-type scale measuring 'My Beliefs,' what anchor signifies the strongest agreement with a statement?
On a Likert-type scale assessing 'Level of Support/Oppose', which anchor indicates ambivalence?
On a Likert-type scale assessing 'Level of Support/Oppose', which anchor indicates ambivalence?
If a participant selects 'Absolutely inappropriate' on a Likert-type scale measuring 'Level of Appropriateness', what does this indicate?
If a participant selects 'Absolutely inappropriate' on a Likert-type scale measuring 'Level of Appropriateness', what does this indicate?
When assessing 'Priority' using a Likert-type scale, which anchor signifies the lowest level of importance?
When assessing 'Priority' using a Likert-type scale, which anchor signifies the lowest level of importance?
On a Likert-type scale evaluating 'Level of Probability', what does a 'Not probable' response indicate?
On a Likert-type scale evaluating 'Level of Probability', what does a 'Not probable' response indicate?
What does a response of 'Strongly disagree' indicate on a Likert-type scale measuring 'Level of Agreement'?
What does a response of 'Strongly disagree' indicate on a Likert-type scale measuring 'Level of Agreement'?
A researcher aims to quantify public perception of a new environmental policy using a Likert scale. Given the limitations of Likert scales, which of the following considerations is MOST crucial to ensure the validity and reliability of the collected data?
A researcher aims to quantify public perception of a new environmental policy using a Likert scale. Given the limitations of Likert scales, which of the following considerations is MOST crucial to ensure the validity and reliability of the collected data?
In a study assessing patient satisfaction with hospital services, a researcher uses a 5-point Likert scale ranging from 'Strongly Disagree' to 'Strongly Agree.' Considering the inherent properties of Likert scales, which of the following statistical analyses is MOST appropriate for summarizing and interpreting the data?
In a study assessing patient satisfaction with hospital services, a researcher uses a 5-point Likert scale ranging from 'Strongly Disagree' to 'Strongly Agree.' Considering the inherent properties of Likert scales, which of the following statistical analyses is MOST appropriate for summarizing and interpreting the data?
A marketing team wants to gauge customer attitudes toward a new product feature using a Likert scale. To enhance the scale's sensitivity and reduce response bias, which strategy is MOST effective when designing the Likert items?
A marketing team wants to gauge customer attitudes toward a new product feature using a Likert scale. To enhance the scale's sensitivity and reduce response bias, which strategy is MOST effective when designing the Likert items?
A researcher is using a Likert scale to measure attitudes toward climate change. Select the option that represents the MOST significant challenge when interpreting the results from a Likert scale measuring subjective attitudes:
A researcher is using a Likert scale to measure attitudes toward climate change. Select the option that represents the MOST significant challenge when interpreting the results from a Likert scale measuring subjective attitudes:
In designing a Likert scale questionnaire to assess employee engagement, which strategy would BEST mitigate the problem of respondents providing socially desirable answers rather than their true feelings?
In designing a Likert scale questionnaire to assess employee engagement, which strategy would BEST mitigate the problem of respondents providing socially desirable answers rather than their true feelings?
A university is revising its student evaluation forms for courses and wants to use Likert scales. What is the MOST important consideration when selecting the number of response options (e.g., 5-point, 7-point) for the Likert scale?
A university is revising its student evaluation forms for courses and wants to use Likert scales. What is the MOST important consideration when selecting the number of response options (e.g., 5-point, 7-point) for the Likert scale?
When constructing a Likert scale, what is the MOST important reason for including a roughly equal number of positively and negatively worded items?
When constructing a Likert scale, what is the MOST important reason for including a roughly equal number of positively and negatively worded items?
Flashcards
Likert Scale
Likert Scale
A psychometric scale used in questionnaires to measure attitudes or opinions.
Likert-type scales
Likert-type scales
Fixed choice response formats designed to gauge attitudes or opinions, often using agreement/disagreement levels.
Non-comparative scaling
Non-comparative scaling
A scaling technique where respondents indicate their agreement or disagreement level on a symmetric scale.
One-dimensional scale
One-dimensional scale
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Typical Likert Item
Typical Likert Item
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Standardize scales
Standardize scales
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Influence of Previous Questions
Influence of Previous Questions
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Likert Scale Bias
Likert Scale Bias
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Likert Scale Decision-Making
Likert Scale Decision-Making
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Likert Data Analysis Time
Likert Data Analysis Time
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Level of Agreement Scale
Level of Agreement Scale
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Level of Concern Scale
Level of Concern Scale
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Level of Importance Scale
Level of Importance Scale
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Level of Probability Scale
Level of Probability Scale
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Priority Scale
Priority Scale
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Level of Appropriateness Scale
Level of Appropriateness Scale
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Level of Support/Oppose
Level of Support/Oppose
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Importance Level Scale
Importance Level Scale
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Priority Level Scale
Priority Level Scale
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Level of Desirability Scale
Level of Desirability Scale
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Affect on 'X' Scale
Affect on 'X' Scale
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Study Notes
- Likert scales are a method for measuring opinions and attitudes.
Origin
- Rensis Likert's 1932 article, "A Technique for the Measurement of Attitudes," introduced the idea in the Archive of Psychology.
- These scales use fixed choice response formats to gauge attitudes or opinions.
What it is
- This psychometric scale is a common tool in research that uses questionnaires.
- It's the most common way to scale responses in surveys.
- Likert scales use a non-comparative, one-dimensional scaling technique.
- Respondents indicate their agreement or disagreement level on a symmetric scale for a series of statements.
Typical Likert Item Formats
- A typical seven-level Likert item could include options such as: Strongly Agree, Agree, Agree Somewhat, Undecided, Disagree Somewhat, Disagree, and Strongly Disagree.
- A typical five-level Likert item might ask respondents to select from: Strongly Agree, Agree, Don't Know, Disagree, and Strongly Disagree.
- Responses are assigned a numerical value to measure the attitude under investigation.
When to Use
- These scales measure a particular topic, opinion, or experience overall and collect specific data on contributing factors.
- To reduce confusion, use a standard scale (e.g., 3-point, 5-point, or 7-point) and to allow for data comparisons.
Advantages
- They employ psychometric testing to measure beliefs, attitudes, and opinions.
- Quantitative data makes it easy to draw conclusions, reports, results, and graphs.
- They use a scale, which allows people to stay neutral rather feel forced into an either-or opinion.
- The survey is easy and quick to administer through multiple communications modes, including text messages.
Limitations
- The scales are unidimensional because they offer a limited number of choices.
- Previous questions can influence responses to later questions.
- Participants may not always be completely honest, whether intentionally or unintentionally.
- Participants may base answers on their feelings toward the surveyor or subject.
- They require considerable decision-making.
- Data analysis can be time-consuming.
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Description
Explore Likert scales, a method for measuring opinions and attitudes using fixed choice response formats. Originating from Rensis Likert's 1932 article, these scales are commonly used in questionnaires to gauge agreement or disagreement levels on a symmetric scale. Learn about typical Likert item formats and their application in research.
