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What is the primary function of language as a medium of communication?
What is the primary function of language as a medium of communication?
- To permit people in a given culture to interact and communicate (correct)
- To study the behavior of media producers
- To convey personal opinions and biases
- To create a sense of community among people of different cultures
What is the literal meaning of a media text referred to as?
What is the literal meaning of a media text referred to as?
- Denotative meaning (correct)
- Connotative meaning
- Symbolic meaning
- Cultural meaning
What is the primary purpose of media codes?
What is the primary purpose of media codes?
- To create meaning through systems of signs (correct)
- To create a sense of ambiguity in the target audience
- To study the behavior of media producers
- To convey personal opinions and biases
What is the origin of the term 'genre'?
What is the origin of the term 'genre'?
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What do media conventions refer to?
What do media conventions refer to?
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What is the characteristic of signs and symbols used in media text?
What is the characteristic of signs and symbols used in media text?
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What is the primary focus of technical codes in media?
What is the primary focus of technical codes in media?
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What does the term 'mise en scene' refer to in media?
What does the term 'mise en scene' refer to in media?
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What type of code is concerned with the audience's interpretation of a media product?
What type of code is concerned with the audience's interpretation of a media product?
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What is the primary function of editing in media?
What is the primary function of editing in media?
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What is an example of a basic camera movement in media?
What is an example of a basic camera movement in media?
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What type of convention in media refers to the way codes are organized in a product?
What type of convention in media refers to the way codes are organized in a product?
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