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Language and Communication

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Questions and Answers

What is the primary function of language as a medium of communication?

To permit people in a given culture to interact and communicate (correct)

To study the behavior of media producers

To convey personal opinions and biases

To create a sense of community among people of different cultures

What is the literal meaning of a media text referred to as?

Denotative meaning (correct)

Connotative meaning

Symbolic meaning

Cultural meaning

What is the primary purpose of media codes?

To create meaning through systems of signs (correct)

To create a sense of ambiguity in the target audience

To study the behavior of media producers

To convey personal opinions and biases

What is the origin of the term 'genre'?

From the French word meaning 'type' or 'class' Signup and view all the answers

What do media conventions refer to?

The generally accepted ways of doing something Signup and view all the answers

What is the characteristic of signs and symbols used in media text?

They have different meanings depending on the context Signup and view all the answers

What is the primary focus of technical codes in media?

The way equipment is used to tell the story Signup and view all the answers

What does the term 'mise en scene' refer to in media?

Everything within the frame of a media product Signup and view all the answers

What type of code is concerned with the audience's interpretation of a media product?

Symbolic codes Signup and view all the answers

What is the primary function of editing in media?

The selection, operation, and ordering of images and sound Signup and view all the answers

What is an example of a basic camera movement in media?

Pan Signup and view all the answers

What type of convention in media refers to the way codes are organized in a product?

Form convention Signup and view all the answers